Scotts Miracle-Gro teams up with Velcro to enhance packaging
The Scotts Miracle-Gro Company has turned to Velcro Industries to help it enhance packaging for its Scotts EZ Seed grass seed with Velcro-brand PRESS-LOK closure technology.
The leading marketer of branded consumer lawn and garden products and Velcro Industries worked with manufacturer Peel Plastics Products, a recognized leader in product and process innovation, to integrate Velcro Industries' PRESS-LOK closure technology into Scotts' grass seed package.
According to the company, the new packaging helps to extend the shelf life of grass seed. The PRESS-LOK closure addresses any chance of package misalignment by containing a series of interlocking micro features that connect at multiple levels, even after repeated use. The closure technology is available on both the 10-pound and 14.5-pound packages.
"Consumers increasingly focus on product design and packaging attributes as they make purchasing decisions. PRESS-LOK closure provides a superior consumer experience and enhanced packaging design," said Jurjen Jacobs, VP of global marketing, Velcro Industries. "We've seen great success with brands incorporating our closure into their package design and we're pleased to expand into the outdoor and gardening market through this exciting partnership with Scotts."
"Scotts' focus is on providing the best lawn care products on the market to help homeowners, gardeners and outdoor enthusiasts easily create beautiful, healthy and hearty outdoor spaces," said Jason Olson, brand manager, Scotts Miracle-Gro. "Our new packaging for EZ Seed makes packaging lawn care even more efficient and enjoyable for our consumers, who will now have increased assurance that the product is securely closed in storage."
The PRESS-LOK closure system is a proprietary hook-to-hook technology. According to Velcro, the closure is unique in the industry because it offers easy alignment that allows consumers to fasten without precise lineup, securing the package with a great burst strength.