Marketing Tactics

Austin, Texas -- Nearly half (46%) of consumers plan to start their holiday shopping before November this year, and one in four intend to have their holiday shopping completely finished by Black Friday. According to the RetailMeNot Shoppers Trend Report survey, conducted in conjunction with The Omnibus Company, 15% of consumers pick up winter holiday gifts throughout the year to spread out the cost.    Other notable findings include:  

The Maurices division of Ascena Retail Group is rolling toward a footprint of more than 1,000 locations with a new round of stores opening in advance of the holidays.

Maurices plans to open sixteen locations before November 10 giving the Ascena subsidiary a total of 938 locations. The company contends the U.S. and Canada can support more than 1,300 locations.

Sunnyvale, Calif. -- Plug and Play Tech Center is launching its first Retail and Brand Meetup on Wednesday, Oct.  22, starting at 5:30 pm PDT. The free event will feature a panel of marketing experts discussing the future of marketing and the importance of brands and retailers staying in touch with the customer at all touchpoint during a consumers path to purchase.    

Duluth, Minn. –- Maurices is ramping up its store openings in time for the holiday season with plans to open 16 new stores. These expansions will give the girls’ apparel retailer a total of 938 locations, advancing it toward its goal of having more than 1,300 stores in the United States and Canada.   

Nestle’s Gerber brand is asking parent to upload photos of their infants as part of its 5th annual “Be Our Baby” contest and a chance to appear in a television commercial.

Amazon has sweetened the value proposition for its Prime members this holiday season by offering a 30 minute head start on select Lightning Deals on Amazon.com and daily sales events at MyHabit.com.

The early access deals feature is the latest enhancement to Amazon’s Prime membership which is best known for providing free two day shipping to members who pay a $99 annual fee. The feature brings elements of the competitive shopping behavior to Amazon by creating a sense of urgency to make purchases before the goods are gone.

Brooklyn, N.Y. -- Home furnishings retailer West Elm will open a store in El Paso, Texas, on Thursday, Oct. 16th.    Located in The Promenade of The Fountains at Farah, the more than 22,000 square foot store will feature a curated selection of products made in Texas, part of West Elm’s Local initiative.   

Water conservation is big business for the nation’s largest home improvement retailer who earned accolades from the Environmental Protection Agency for selling nearly 13 million WaterSense devices.

The EPA named Home Depot a 2014 WaterSense Partner of the year for selling nearly 13 million WaterSense labeled products which helped customers save an estimated 42.5 billion gallons of water and more than $358 million in water related utility costs. The retailer said the water saved is enough to supply 291,000 U.S. homes for a full year.