Marketing Tactics

Quebec City, Quebec – La Maison Simons will open a 113,000-sq.-ft. flagship at Square One Shopping Centre in Mississauga, Ontario in spring 2016. The two-level Simons store will be the retailer’s first store in Ontario and represents a $52 million investment and will occupy a large portion of the existing Sears store as part of Square One's ongoing development projects.

Black Friday social mentions more than doubled those of Cyber Monday this year. But a new infographic from SAP shows that consumers felt the most excited and happy about Cyber Monday.

Tide Pods, a line of laundry detergent capsules from Proctor & Gamble, has partnered with clothing designer and Council of Fashion Designers of America member Tracy Reese.

For the first time, Reese will be introducing machine-washable fashions as part of her fall 2014 collection. The collaboration is in conjunction with the Tide Pods and CFDA Washable Fashion Initiative, a response to the ongoing demand for washable garments and an uptick in consumer appetite for designer fashions.

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

Philadelphia -- Five Below reported that its net sales increased by 27.9% to $110.7 million, from $86.6 million in the third quarter of fiscal 2012. Same-store sales rose 9.0%.

Net income was $1.7 million compared to $0.7 million in the third quarter of fiscal 2012.

Carlstadt, N.J. -- Pantone, an X-Rite company and the global color authority, announced Pantone 18-3224 Radiant Orchid as the color of the year for 2014.

The Woodlands, Texas – Conn’s more than doubled its consolidated net income in the third quarter of fiscal 2014 compared to the same period in the prior year, growing to about $24.4 million from $11.8 million. Total net sales increased a healthy 51%, to $310.9 million from $206.4 million.

Menomonee Falls, Wis. – Kohl’s will keep its doors open for more than 100 hours straight, beginning at 6 a.m. on Friday, Dec. 20 through 6 p.m. on Christmas Eve, Tuesday, Dec. 24. Kohl’s is also offering free gift boxes and a “no questions asked” returns policy that offers full refunds and exchanges for purchases made with a receipt or on a Kohl’s charge card.

Coral Gables, Fla. -- The likelihood that shoppers will make a purchase online is directly related to the number of product options that are displayed and to how the product information is displayed, either visually or with text. Research from the University of Miami School of Business Administration found when larger assortments of products (i.e. many options) are displayed with images rather than text, shoppers are less likely to purchase a product.

Edmonton, Alberta -- Lux Beauty Boutique is rolling out in-store mobile app SelfPay, which lets shoppers handle payment and look up product information on their own devices, enabling shopper-controlled in-store checkout from anywhere within a brick-and-mortar store. Lux Beauty Boutique will host a SelfPay launch party at its store on Dec. 6.