Marketing Tactics

Akron, Ohio – Jared, The Galleria Of Jewelry is launching its "12 Days of Giveaways" sweepstakes for Facebook fans and Twitter followers now through Dec. 13. The campaign, introduced last year, gives customers the chance to enter to win daily prizes featuring brands available at Jared.
 

Winston-Salem, N.C. -- Krispy Kreme plans to open its first store in Taiwan on Dec. 12. The new 2,400-sq.-ft. store will be located in Taipei and is the first of 10 planned Krispy Kreme stores in Taiwan during the next five years by Krispy Kreme's new franchise partner, Huan Hsin Co., Ltd.

The opening was initially announced to fans of the Krispy Kreme Taiwan Facebook page, and the retailer is giving away more than 10,000 dozen doughnuts at local events throughout Taipei.

New York -- Retailers and manufacturers targeting Gen X and Y shoppers this holiday season should introduce more transparency into their product labels and identify fair trade, conflict-free and environmentally friendly practices. Results of a new survey by KPMG LLP reveal that nearly 70% of consumers younger than age 30 consider social issues such as sustainability, human rights and fair trade before making a purchase. This outpaces the less than 50% of consumers overall who feel the same way.

Jared is launching its "12 Days of Giveaways" sweepstakes for Facebook fans and Twitter followers now through Dec. 13. The campaign, introduced last year, gives customers the chance to enter to win daily prizes featuring brands available at Jared.

Retailers and manufacturers targeting Gen X and Y shoppers this holiday season should introduce more transparency into their product labels and identify fair trade, conflict-free and environmentally friendly practices.

Results of a new survey by KPMG LLP reveal that nearly 70% of consumers younger than age 30 consider social issues such as sustainability, human rights and fair trade before making a purchase. This outpaces the fewer than 50% of consumers overall who feel the same way.

The American Wholesale Marketers Association announced that sociologist and women's work expert Marianne Cooper will be the keynote speaker at the AWMA Women's Leadership Initiative Kickoff Breakfast, to be held on Feb. 27 at the 2014 AWMA Marketplace and Solutions Expo in Las Vegas.

Foot Locker has unveiled its latest national advertising spot to promote the newest footwear and apparel from Kids Foot Locker this holiday season. The commercial features Los Angeles Clippers Chris Paul and Blake Griffin, along with Chris Paul's son. 

Leading global workwear brand Dickies has entered into a new licensing agreement with SG Footwear, a division of SG Companies and leading manufacturer, marketer and distributor of children’s footwear in the U.S.

Products under the license will include infant, toddler, boys and girls casual footwear, including hikers, relaxed loafers and classic casuals.

Hingham, Mass. – Building #19, the New England closeout retailer, which recently shut its doors after declaring Chapter 11 bankruptcy, is planning to reopen at least a few stores as specialty closeout rug retailers under the banner of “The Rug Dept.”

New York -- Storefront, the online marketplace that connects artists, designers, and brands with retail space, has partnered with the New York Metropolitan Transportation Authority to offer unique retail space for rent in the New York City Subway.