Marketing Tactics

CodeBroker has developed a marketing tool that enables retailers to securely deliver money savings offers to potential consumers via Facebook, while increasing brand awareness and building customer loyalty.

Created with retailers who are reluctant to leverage Facebook to offer discounts in mind, Smart Coupons for Facebook lets retailers know when an offer is received on Facebook, when it is viewed and when and where it was redeemed — which, according to CodeBroker, provides retailers with a comprehensive picture of the purchase funnel.

MasterCard Spending Pulse reported that U.S. electronics retailers hit the jackpot with their early Thanksgiving openings, recording triple-digit growth on Thanksgiving Day this year compared to 2012.

According to the November report, which tracks retail sales across all forms of payment, including credit cards, cash and check, sales for the electronics category shot up on Thanksgiving; however, sales in that sector declined slightly on Black Friday.

Unprecedented shopper traffic was seen at Target on Black Friday, according to president, CEO and chairman, Gregg Steinhafel, who also said the retailer provided exceptional service without offering much insight into sales.

Although sales at Express during Thanksgiving week exceeded last year's, results did not meet the company’s expectations and it’s bracing itself for a tough holiday shopping season.

The specialty retail apparel chain operating approximately 630 stores reported net sales of $503 million, an increase of 7% from $468.5 million in the third quarter of 2012. Comparable sales increased 5% versus a decline of 5% in last year's third quarter. E-commerce sales increased 29% to $71.2 million this quarter, above last year's third quarter increase of 21%.

Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.

Black Friday came early for Rakuten.com Shopping. The online marketplace saw a huge jump in visits to the site, consumer sales and conversion on and leading up to the biggest shopping day of the year.

Rakuten.com Shopping reported a rise in consumer sales and traffic beginning the Monday before the big sale days, with a spike on Thanksgiving Day and a crescendo at 10 a.m. PST on Black Friday.

Plano, Texas  -- J. C. Penney said that its same-store sales rose 10.1% for the fiscal month ending November 30, 2013.  The retailer's stock was up 4.6% to $10.57 percent in after-hours trading Tuesday.

New York -- Visa reported that Black Friday weekend e-commerce sales across smart phones, tablets and PCs conducted by U.S. Visa accountholders increased 30% to $7.8 billion.

The company also noted that Cyber Monday ruled the five-day period with spending on Visa cards up 28% to $2.6 billion while Thanksgiving Day saw a 30% jump to nearly $1 billion.

San Bruno, Calif. -- Walmart said that Cyber Monday 2013 was the biggest online sales day in its history.

The top-selling items at Walmart.com on Cyber Monday included the following:

Matthews, N.C. -- Despite the growth in e-commerce, Americans still prefer to make most holiday gift purchases in stores close to home, according to a recent national survey conducted for Family Dollar.

Seven-in-10 consumers say they describe themselves as in-person shoppers, while only 30% say they would be best characterized as online shoppers. Also, more than half of surveyed consumers say they expect to travel 10 miles or less when looking for the majority of their gifts this season.