Marketing Tactics

Morrisville. N.C. – Same-store sales soared at Amazon.com and EBay during September 2014. According to e-commerce technology provider ChannelAdvisor, Amazon's September same-store sales growth came in at 37.9%, a decrease compared to August's 45.1%.  

Even with a decrease from August to September, 37.9% is more than twice the growth rate of e-commerce.

New York -- One-quarter (25%) of U.S. consumers plans to spend more on holiday shopping this year up from 20% in 2013, and spending on holiday gifts is expected to average $718, according to Accenture’s annual holiday shopping survey.

The survey also found consumer enthusiasm for Black Friday shopping has reached its highest level in eight years. Two-thirds of respondents (66%) said they are likely to shop on Black Friday, compared to 55% who planned to do so in 2013.

Sephora, Express, Art of Shaving and Things Remembered are among the retailers using a new, in-mall mobile retail solution from StepsAway.

Dallas -- EnTouch Controls awarded Corner Bakery Cafe the company’s annual Environmental Sustainability Award for its commitment to energy efficiency. The award is given to businesses that have made a significant positive impact on the environment.

By Jeremy Geiger, Retailigence

The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen. The first is smartphone proliferation; according to eMarketer, smartphone users worldwide will total a record-breaking two billion in 2014. Now billions of people around the world have the devices needed to make hyperlocal ads possible.

New York -- Apparel retailers reported modest sales growth for the month of September, fueled by back-to-school spending early in the month.

SC Johnson plans to disclose product-specific fragrance ingredient information, thus expanding its ingredient disclosure efforts.

Beginning in spring 2015, consumers will have access to the main ingredients used to create the fragrances in SC Johnson products. SC Johnson chairman and CEO Fisk Johnson announced the initiative during his remarks at the American Oil Chemists' Society World Conference in Montreux, Switzerland, this week.

New York -- The International Council of Shopping Centers forecasts a 4.0% increase in sales during the November-December holiday shopping period, the strongest gain in three years, amid positive economic signals. Total holiday shopping sales at shopping centers is estimated to be $488.6 billion in the same period.