Marketing Tactics

Ottawa, Ontario -- Black Friday deep discounts could be a myth, with only a few retailers dropping prices on only a few categories. Some key findings from pricing intelligence technology provider 360pi based on Amazon's own assortment in eight categories, including TVs, video games, tablets and digital cameras, show that:

With the holiday shopping season underway and many retailers bracing for stiff competition, Kohl’s plans on keeping its doors open for more than 100 hours, from 6 a.m. Friday, Dec. 20 through 6 p.m. Christmas Eve, Tuesday, Dec. 24.

Although the strategy is familiar to retailers such as Toys “R” Us, it is a first for Kohl’s. The move comes following a comparable-store sales increase of 0.9% for the second-quarter which fell short of Wall Street estimates.

Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.

Jos. A. Bank slightly increased its net income to $13.6 million in the third quarter of fiscal 2013 from $13.3 million in the same period a year earlier. The retailer also saw its net sales grow about 6% to $247.5 million, from $232.8 million.

Same-store sales declined 0.1%, although direct marketing sales increased 23.5% and combined same-store and online sales increased 2.4%. Jos. A. Bank incurred $1.2 million of legal and professional expenses in connection with the company's bid to acquire The Men's Wearhouse.

Tempe, Ariz. -- Togo's Eateries has opened its first restaurant in Tempe, Ariz., owned by current Togo's franchisees, Monty and Diana Coury, who opened the first Togo's restaurant in Gilbert, Ariz., last year.

"Since opening our first restaurant in Gilbert, we've seen a tremendous amount of support from the community and there is still a huge potential for growth in the market,” said Monty Coury.

New York  -- MasterCard Spending Pulse reported that U.S. electronics retailers hit the jackpot with their early Thanksgiving openings, recording triple- digit growth on Thanksgiving Day this year compared to 2012.

According to the November report, which tracks retail sales across all forms of payment (including credit cards, cash and check), sales for the Electronics category shot up on Thanksgiving; however, sales in that sector declined slightly on Black Friday.

New York -- Express Inc. reported net income of $19.3 million for the quarter ended Nov. 2, an 11% rise over last year’s $17.4 million profit.

Revenue increased 7.4% to $503 million, beating Wall Street’s expected $500 million in sales, and same-store sales increased 5%.

However, the specialty retailer lowered its guidance for the fiscal year as it said Thanksgiving week sales exceeded last year's levels but didn't meet expectations.

Minneapolis -- Christopher & Banks Corp. reported that net income for the quarter ended Nov. 2 rose to $8.6 million, from $3.6 million in the same period last year.

Sales edged up to $118.1 million from $117.3 million, and same-store sales increased 4.9%.

During the quarter, the retailer operated an average of 7.3% fewer stores than during the comparable period last year, reflecting its store rationalization program.

Deerfield, Ill. -- Walgreen Co. said Wednesday that sales for the first quarter rose 6% to $18.35 billion, from $17.32 billion in the same quarter a year earlier.  

Same-store sales increased 5.5% for the quarter. November sales totaled $6.07 billion, up 4.1% from $5.83 billion a year earlier.

The retailer attributed sales spikes to increased investment in promotional strategies.

Given the origins of Cyber Monday, it should have become irrelevant in the grand scheme of online holiday sales. That’s far from the case though as evidenced by the latest insights from digital measurement firm comScore.

The leading digital measurement firm released data late Tuesday showing Cyber Monday sales increased 18% to more than $1.7 billion to establish a new record for the heaviest online shopping day in history. It was also the second day this season in which online sales surpassed $1 billion which was the case on Black Friday.