Marketing Tactics

Montreal, Canada – Specialty childrenswear retailer Souris Mini has selected Raymark's omni-channel customer relationship management (CRM) solution to support strategic initiatives in streamlining marketing activities and improving customer communications. The retailer, with more than 30 locations on two continents, is modernizing the way it engages with customers across all channels, with the project currently underway.   

Walmart has announced the 75 winners of its Food Pantry Holiday Makeover campaign, which gifts a food pantry organization with a $20,000 grant for renovations. 

Lakewood, Colorado - Colorado Mills, the largest outlet and value retail shopping destination in the state, in conjunction with the full-priced Denver West Village located on the Colorado Mills campus, is introducing a Dine and Discover program, allowing restaurant goers to Colorado Mills or Denver West Village participating eateries to claim gift cards for continued shopping at some of Colorado Mills’ retail store.  

GOODLETTSVILLE, Tenn. - Dollar General is offering free shipping on all purchases made online at on Thursday, Dec. 18, 2014, with the guarantee all in-stock purchases will arrive on or before Dec. 24, 2014.   No minimum purchase is required to take advantage of these savings to give last-minute holiday shoppers and money-saving customers alike a reason to celebrate this season.  

Piccing, a “social-shopping” platform, has raised $3.62 million from undisclosed investors, the company announced.

The company’s web and iOS app lets users upload or bookmark images — the latter, Pinterest-style — wherein they can add up to five hotspots tied to items found in each image, thereby helping to make those images “shoppable.”

Users browsing or searching via the platform can click on any image’s hotspots — dubbed “piccs” — to buy the product or see similar items.

Gift cards and clothing top the lists of holiday shoppers this year, according to a new Harris Poll conducted for Macy's.

Buying and selling on Etsy.com is going to get a lot more social thanks to a new partnership between the Internet retailer and a social commerce platform called Shoppost.

Shoppost, owned by Zantler, is now officially available to Etsy users and gives sellers the ability to sell their products in-stream on such top social networks as Facebook, Twitter, Pinterest and Tumblr.

Wayne, N.J. – Holiday shoppers who are having second thoughts about counting on Santa’s elves to build them toys have a new option. Toys ‘R Us Inc. will offer extended shopping hours in the days leading up to Christmas, while also providing last-minute shoppers with enhanced and expanded "Gifts Made Easy" services.