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Lands’ End kicks off omni-channel campaign


Dodgeville, Wis. – Lands’ End is introducing the Lands' End "How to Spring" campaign. The print and online advertising campaign includes a "How to Spring" sweepstakes, offering people the chance to win a $1,000 spring shopping spree.

Consumers can play the instant win game at the Lands' End website or Facebook page from March 20 – April 20, 2014, for a chance to win a prize every day, plus a chance to win a $1,000 Lands' End shopping spree. They enter their email address or connect with Facebook to get started. Then, they select their favorite pre-populated outfit and press the "spin" button. If the outfit on all three tumblers matches the outfit that the user curated, they instantly win a $1,000, $50 or $25 gift card.

Advertising and branding agency, AR New York, partnered with Lands' End to conceptualize the campaign.

“Our spring collection is fresh, modern and relevant and is bursting with new styles that were created in the spirit of the Lands' End customer's busy lifestyle," said Edgar Huber, CEO and president of Lands' End. "Whether it is our floral ponte dress, no iron pinpoint shirt, Drifter™ sweater or swim tee, all these versatile items can be mixed and matched to perfectly fit any moment of the day."

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