Marketing Tactics

TGI Fridays has been getting a lot of attention for its holiday “Mobile Mistletoe” promotion, and not all of it has been for the right reasons. While Mobile Mistletoe is a great concept in omnichannel marketing and customer engagement, some flaws in the actual execution suggest TGI Fridays should have spent more time refining it before launch.  

An assortment of cashiers, 13 hidden cameras, and a whole lot of holiday spirit led to an epic surprise at a grocery store in Germany this month.

Edeka, Germany's largest supermarket chain, decided to surprise its shoppers with a seasonal treat.

In an attempt to liven up the otherwise boring chore of grocery shopping, these cashiers opted to delight their patient shoppers with a choreographed orchestra that beeped the holiday classic, "Jingle Bells."

Watch here and enjoy!

Shoppers at Rite Aid stores in New York and Los Angeles will soon get a dose of 3-D along with their prescriptions as the retailer rolls out the first of its high-tech customer kiosks at 200 retail locations.

Minneapolis – Target Corp. is aiming last-minute holiday promotions at users of its Cartwheel mobile savings app and customers in need of product delivery or pickup. Cartwheel is offering users 50% off a different toy every day until Dec. 24.   

London, U.K. – Phone calls may seem obsolete in this text- and online-based age, but U.S. consumers are still making the call when they purchase items. According to a new study from call-based marketing automation company ResponseTap, consumers in the U.S. are more than twice as likely to make a phone call when making a purchase, as opposed to purely transacting online.   

New York - Edeka, Germany's largest supermarket company, decided to surprise its customers with some unexpected seasonal cheer. Thirteen hidden cameras caught shoppers’ expressions as the store lights went down and cashiers scanned items in such a way that their registers beeped the right notes of holiday favorite "Jingle Bells.” 

Target Corp. is targeting last-minute holiday shoppers by offering promotions to customers in need of pickup or delivery, and to users of the retailer's Cartwheel app.

Cartwheel users will get 50% off a different toy every day until Dec. 24. Also, from now until Christmas, Cartwheel will feature more than 150 offers at 25% off or more.

Orders placed at Target.com through Dec. 20 can still be delivered by Christmas. After Saturday, Customers can use Target’s Store Pickup option.

Mountain View, Calif. – Google Inc. is reportedly studying the effect color has on consumer purchase decisions, among other issues. According to Reuters, the company has found a clear link between color and employee satisfaction with their workspaces, and is still in the early stages of research.