Marketing Tactics

Tejon Ranch, Calif. — Slated to open in August, The Outlets at Tejon has announced the appointment of Brian P. Hassett as the new center’s general manager. Hassett brings more than 25 years of experience in the retail industry — more than 10 of them focused on outlet retail — to the post.

Waban, Mass. -- Sam's Club and Amazon.com deliver the best customer experience in the retail industry, according to the 2014 Temkin Experience Ratings, an annual ranking of companies based on a study of 10,000 U.S. consumers. Sam's Club and Amazon.com continue their reign as the highest-rated retailers for the third straight year, each earning an "excellent" rating.

The Avenue has used Partners in Education programs to foster community relations since 1998. These programs provide marketing opportunities for each of the five Avenue properties in the Southeast.

Taking a cue from the TLC television show “What Not to Wear,” for example, The Avenue worked with high school fashion marketing students to award $1,000 makeover packages including wardrobe, hair, makeup and other prizes. More than 40 teachers applied for the makeover, which was sponsored by Van Michael Salon, LensCrafters, Chico’s, Talbots and Aerosoles.

Google has tapped Payoneer, a leading global payments company, as a payments provider for Google Trusted Stores. Payoneer will power the program’s customer payouts, providing bank transfer services that enable Google Trusted Stores to send payments to people in the countries where it currently operates.

The Google Trusted Stores program identifies online merchants that Google deems trustworthy for consumers. Google stands behind the merchants that have earned the Trusted Store badge with a $1,000 lifetime purchase protection for shoppers.

General Mills’ third-quarter sales and operating profit reflected lower volumes. The company said weak food industry trends during the period as a result of a severe winter affected its results, as did increased consumer marketing and merchandising investment in its U.S. yogurt business.

Net sales for the quarter ended Feb. 23 totaled $4.38 billion, down 1% from year-ago levels. Third-quarter net earnings totaled $411 million and diluted earnings per share totaled 64 cents per share.  

Academy Sports + Outdoors is carrying on with its Midwestern expansion and plans to open four new stores across Indiana and Kentucky later this fall.

The first two locations — Evansville, Ind., and Owensboro, Ky., will mark Academy's entry into both states followed by the opening of stores in Louisville and Middletown, Ky., prior to the holidays. In total, the four stores will generate approximately 575 jobs.

Bentonville, Ark. – Wal-Mart is piloting a new small format convenience concept called “Walmart To Go.” The first Walmart To Go store has opened in Bentonville, Ark., location of the retailer’s corporate headquarters.

San Francisco -- Gap Inc. plans to open five franchise-operated Old Navy stores in the Philippines in 2014. The first two Old Navy stores will open in Manila in March and there are plans to open three more stores in the second half of the year for a total of five Old Navy stores in 2014.

The first of two Old Navy stores, a dedicated three-story building, will open in the heart of Manila’s fashion and shopping district, Bonifacio High Street, on March 22. The second store will open in the prominent Glorietta mall on March 29.

Colorado Springs, Colo. - Accellos, Inc. is launching a new website dedicated toward the unique needs of home goods retailers located at Profitsystems.com. Profitsystems, recently acquired by Accellos in November 2013 and based out of Colorado Springs, Colo., a retail inventory and point of sale system software provider for home goods retailers.