Gap designer is Bloomberg cover girl

Only 18 months into her job as Gap’s creative director and already Rebekka Bay is the focus of a cover story in the most recent issue of Bloomberg Businessweek about, “making Gap matter again.”



The Dutch designer charged with turning around the apparel retailer shares her views on helping Gap become cool again, design with integrity and the role instincts play in the creative process. The full story can be read here or watch a video interview with Bay here.