Marketing Tactics

Walmart has extended an electronics trade-in program to the gaming category and will introduce the sale of refurbished games later this year in a move that could boost traffic to the entertainment department.

Dole Fruit Squish'ems is kicking off a partnership with two-time FIFA Women's World Cup winner and mom Brandi Chastain to help soccer families across the country gear up for game days.

Wilson Sporting Goods is celebrating a century of sport with the launch of its “100 Venues in 100 Days” contest.

Participants will have the chance to win daily prizes as well as a grand prize trip to the 2014 U.S. Open Tennis Tournament in New York City.

“Wilson celebrates athletes at every level, from the backyard to the professional player,” said Tom Gruger, VP of marketing. “To kick off our 100th year, we will celebrate our partnership with these athletes as we look forward to the next century of champions.”

Retailers have been known to employ all sorts of clever devices when commemorating a grand opening, but shapewear retailer Spanx takes the practice to a new level.

Home Depot was known to saw a board in half in lieu of a traditional ribbon cutting and outdoor retailer Gander Mountain once had an archer with a razor tipped arrow sever the ribbon. When Spanx opens its fourth retail location on April 11 at the International Plaza mall in Tampa the company plans to commemorate the occasion with a hosiery cutting as part of a “jiggle-free jubilee.”

Walmart this week opened its first small format convenience store branded as Walmart To Go in its hometown of Bentonville.

Covington, La. And Chattanooga, Tenn. — Phase I of Fremaux Town Center in Slidell, La., opened on Friday, according to the property’s joint developers Stirling Properties and CBL & Associates Properties.

Kohl’s, Dick’s Sporting Goods, Best Buy and T.J.Maxx anchor the 352,342-sq.-ft. center, which is more than 95% leased.

Ann Arbor, Mich. - Domino's Pizza is offering 50% off all menu-priced pizza orders placed online for a week, beginning March 17 and running through March 23. The 50% off deal is only available on menu-priced pizzas ordered through Domino's digital ordering channels which include Domino's website, Domino's mobile website and the iPhone, Android, Windows Phone 8 and Kindle Fire apps.

Kronos Foods, a privately held, leading manufacturer of gyros and other Mediterranean and specialty foods, has named Howard Eirinberg as the company's CEO.

Eirinberg, who succeeds long-time CEO Michael Austin, now chairman of Kronos Food, joined the company in 2011 to lead all sales and marketing initiatives for the company's wide-ranging operations in meat, bakery, dairy, dessert, restaurant and distribution. Eirinberg is credited for growing sales by launching new products like chicken shawarma into the club and foodservice channels.

Jessica Simpson’s plus-size swimwear line is now available at Swimsuitsforall, a leading online retailer for women's swimwear.

The collection features tankinis, swimdresses and plus-size bikinis, including high-waisted bottoms paired with bandeau/halter bikini tops.

Recently, Swimsuitsforall debuted their Designer Boutique swimwear collection, featuring MICHAEL Michael Kors, Anne Cole, Becca ETC, Kenneth Cole Reaction, La Blanca, Carmen Marc Valvo, Badgley Mischka and Jessica Simpson.

 

Land of Nod was founded 18 years ago as an online retailer of furniture, décor and bedding for infants and kids but has since become an omnichannel operator with an upscale brand.
 
The company currently operates five stores in California, Illinois and Seattle. Managing director Michelle Kohanzo shared some perspective on what it’s like to work at an omnichannel retailer in the latest installment of This Is Retail from the National Retailer Federation.