Marketing Tactics

Overstock.com is once again getting attention for the design of its mobile apps.

The company has received top honors in the Web Marketing Association's 2014 MobileWebAwards for “best iOS retail mobile application.” Overstock’s Android application received the same award last year.

Oklahoma City - Party Galaxy might be ready to start its holiday celebration a little early. The omnichannel specialty retailer recently saw a 1,520% increase in its social media-generated website traffic in just 30 days, driven by SocialCentiv, a patented Twitter marketing tool.   

By Hemal Nagarsheth and Ramesh Siromani     Consumers view the “right” payment method, (accessing points, discounts, and special offers,) as a critical part of the purchase process – good news for branded private label cards which allow retailers to cultivate loyalty, improve operating results, and gain sustainable competitive advantage.   

A sharper focus on merchandising and marketing netted positive results for Gymboree, as the company reported an increase in same store sales for the third quarter.

But the company did report a steep loss of $522.1 million, compared with a loss of $24 million for the third quarter of fiscal 2013. Same store sales increased 1%. Net sales were $316.8 million, compared with $309.8 million in the third quarter of fiscal 2013.

Indianapolis – Simon  has broken ground on Tampa Premium Outlets in Wesley Chapel, Florida. Opening in October 2015, the multi-million dollar project will bring a diverse mix of more than 110 retailers with 441,000-sq.-ft. of leasable space. It will also include  a  a food pavilion with multiple dining options.  

HSN is looking to drive more sales by leveraging the popularity of former NBA superstar Shaquille O'Neal with a new product line.

HSN and O’Neal will be selling a new collection near and dear to his heart: DRONE Precision Timepieces, a range of men's and women's watches.

  New York - Online marketer Rent the Runway has signed a lease to open a store in Chicago. It will be the third freestanding store for the company, with one in New York City, and one in Washington, D.C. The company also operates a shop inside the Cosmopolitan Hotel and Casino in Las Vegas.   Rent the Runway  rents designer dresses for four days or eight days. Prices range from $30 to $450 for four-day rentals, depending on the dress. It also rents jewelry, handbags and other accessories. 

On the heels of announcing a new partnership with Lowe's and HGTV, Sherwin-Williams Co. is predicting healthy sales growth for this year and next year. For the full year 2014, the company expects consolidated net sales to increase approximately 9% compared with full year 2013.