Lowe’s partners with Scotts, HelloWorld for March Madness promo

North Wilkesboro, N.C. – Lowe’s is partnering with lawn product provider Scotts and digital agency HelloWorld to run an online promotion tied to the NCAA “March Madness” college basketball tournament. By utilizing the rich engagement platform of HelloWorld, participants fill out a form to register and select who they think the final four teams in the tournament will be.



If they choose the final four teams correctly, they’ll be entered to win a trip to watch them play. In addition to the trip, participants will be entered to win a variety of other prizes. Customers can participate via a dedicated webpage or also through Facebook.