Chick-fil-A to launch family entertainment app
Chick-fil-A is adding podcasts, original animated shows and other types of family-friendly content to its menu.
The quick-service restaurant chain is introducing a new app called "Chick-fil-A Play,” which it said is “designed for parents and kids to share and experience together whether they’re enjoying a meal at home, in the drive-thru, or anywhere in-between.”
Officially rolling out Monday, Nov. 18, 2024, the free iOS and Android app will be loaded with a variety of content and original entertainment, including:
- Original animated shows, such as the fantasy adventure “Evergreen Hills” (see video) and shorts featuring the animated Chick-fil-A cow mascots, designed in landscape format to be watched together on a TV or through a tablet;
- Kid-friendly scripted original podcasts;
- Video-based recipes and kid-friendly crafts; and
- Family-friendly e-books and interactive stories.
"Hospitality and fun have always been at the core of the Chick-fil-A family experience, whether inside our restaurants and play areas or through our kids meals," said Dustin Britt, executive director of brand strategy, Chick-fil-A. "The Chick-fil-A Play app is a digital extension of that experience and another way we’re reimagining ‘play’ for our customers in a unique way through entertainment that really encourages time together."
According to the American Customer Satisfaction Index (ACSI) Restaurant and Food Delivery Study 2024, Chick-fil-A’s lead the fast-food industry with an ACSI score of 83. The company’s long-term success is reflected in revenue: Chick-fil-A’s non-mall locations averaged $9.4 million revenue in 2023. That’s more than double that of McDonald’s while being open one day less per week (Chick-fil-A is closed on Sundays).
[READ MORE: Chick-fil-A opens its first-ever mobile pickup-only restaurant]
Chick-fil-A is the third largest quick-service restaurant company in the United States, behind Starbucks and McDonald’s, with more than 200,000 employees employed by independent owner-operators in more than 3,000 restaurants across the U.S., Canada and Puerto Rico. The company plans to expand by 2030 into Europe and Asia.
