Wayfair introduces paid rewards program
Wayfair Inc. has a new offering that provides benefits to customers for an annual subscription fee.
The home furnishings giant is launching a new loyalty program, Wayfair Rewards, that has a $29 annual fee. Spanning the full portfolio of Wayfair brands, the program is currently only available in the U.S. Customers who enroll in the program will obtain a variety of benefits including free shipping, a reward offering that can be applied to future purchases, exclusive sales, and special offers and discounts.
"We designed Wayfair Rewards to deliver extraordinary value to our customers with meaningful perks that can be felt immediately," said Wayfair chief commercial officer Jon Blotner. "Whether you're embarking on a remodel or just looking for a new throw pillow or kitchen gadget, our diverse catalog combined with our new rewards program ensures members get exceptional savings every time you shop with us."
Wayfair Rewards – the details
Specific benefits include:
- 5% back in rewards on all merchandise across Wayfair and its specialty and luxury brands - AllModern, Birch Lane, Joss & Main, and Perigold. Rewards never expire so long as customers maintain their membership and can also be applied towards future purchases.
- Exclusive member-only sales with steep discounts on products across all categories including national brands.
- Early access to Wayfair's major sales events, including Way Day.
- Free shipping on all items, regardless of order size
- Priority customer service with a dedicated phone line.
- Other special deals and perks, including a birthday offer.
[READ MORE: Wayfair to hold Black Friday sale — in July — with free shipping]
Presumably the retailer is at least in part trying to compete with the Amazon Prime and Walmart+ paid membership programs offered by two of its biggest competitors for online furniture sales. Both programs offer benefits such as free shipping and early and exclusive access to discounts and sales.
"We want to make it easy and affordable for people to create a home that truly reflects their style and meets their individual needs," said Blotner. "From home renovations and seasonal decorating to everyday updates, Wayfair Rewards gives our members unmatched value and a seamless shopping experience that provides substantial, rapidly accumulating benefits and keeps rewarding them long after they've checked out."
Wayfair generated $11.9 billion in net revenue for the 12 months ended June 30, 2024. The company has global operations with banners including Wayfair, AllModern, Birch Lane, Joss & Main, Perigold, and Wayfair Professional and is headquartered in Boston.
