Marketing Tactics

San Jose, Calif. — PayPal has launched PassPort, a website designed to provide small businesses with free tools to expand their global sales. PassPort provides country-specific guidance on seasonal sales peaks; shipping and distribution logistics; currency exchange and fees; and customs procedures and taxes.

In addition to holiday-specific content, PassPort presents buying and selling patterns around the globe and across key corridors. PassPort helps businesses start selling internationally quickly via direct links to eBay Marketplace tools.

Chicago, Ill. — Corner Bakery Café will open its first Wisconsin location later this year at The Mayfair Collection in Wauwatosa, Wis. The 4,000-sq.-ft. franchise location is near the center entrance at Burleigh Street and 114th Street.

Construction is slated to begin within the next few weeks. Neo Fourno Inc., the franchisee, plans to open 10 new cafes in Madison and Milwaukee over the next five years.

Atlanta — Arby's Restaurant Group, Inc. announced plans to launch a major remodeling program across its nationwide network of nearly 3,400 Arby's quick-service sandwich restaurants.

The turnkey revitalization initiative includes a new building image, team member re-training program and franchisee remodel financing solution.  

Dodgeville, Wisconsin — Lands' End reported that profit for the first quarter surged 68% to $10.9 million, from $6.5 million in the year-ago period, as shoppers have responded to improved merchandise assortments and targeted promotions.

The company, which was recently spun off by Sears, also reported a revenue rise of 4% to $330.5 million. Same-store sales climbed 3.4%.
 

Daniel Castle, former Iconix VP of international and business development, will be joining Saban Brands as the company’s managing director of strategic business development.

A study conducted by DHL e-commerce that compares consumer behavior across 20 markets has created a detailed look into how people shop around the world.

The “Shop the World” survey, which uses data from some 11,000 respondents, shows the growing prominence and earning potential of ecommerce and distance selling operations in different countries.

Vera Bradley has named Angel Ilagan as EVP, chief marketing officer, effective July 21.

Since 2010, Ilagan has served as marketing chief and VP of marketing in the Americas for Pandora Jewelry, where he oversees consumer advertising, promotions, marketing research, public relations, co-op advertising, Web management, customer relationship management (CRM) and social media management. His additional global responsibilities at Pandora include branding, strategic marketing and e-commerce content.

The clever marketers at Jack Link’s have outdone themselves, creating a replica of Mount Rushmore out of meat snacks in New York City’s Columbus Circle.

New York — Online eyewear retailer is opening its sixth retail location, a 1,050-sq.-ft. store in Dallas. It will open on June 18.

San Mateo, Calif. – Chinese e-commerce giant Alibaba Group is debuting its U.S. e-commerce site, 11Main.com, with a beta rollout on Wednesday, June 11. The home page of the invite-only website says “We’re opening soon — our shop owners are getting unpacked and unsettled,” and has an online invite request option. (Alibaba has filed for an initial public offering in the United States, in May.)