Marketing Tactics

New York -- Yet another online company has entered the physical retail space: Google has opened an in-store shop in Currys PC World, on Tottenham Court Road in London. It is the first time the Internet giant has opened a retail space under its own name, and two additional shops are slated to open later this year, in Currys PC World’s Fulham and Thurrock locations.

Chicago – A majority (82%) of shoppers look for coupons before grocery shopping, according to the Market Track 2015 Shopper Insight Survey. And 61% of grocery shoppers look for both print and digital coupons.

In contrast, only 33% look for print coupons. Other findings include that nearly 80% of shoppers will switch where they shop if prices are lower elsewhere, and 75% will switch the brand they buy if a different brand is on sale.

Amazon.com is appealing to early adopters with the launch of a new "store" called Amazon Exclusives.

The company has opened a new store called Amazon Exclusives, which aims to give consumers direct access to hot, innovative products from up-and-coming brands. For now, the store will focus on electronic accessories, toys, sporting equipment and some fashion items. It will also sell some products featured on the TV program Shark Tank.

Bentonville, Ark. -- Shoppers interested in purchasing products from women-owned companies will find it easier to do so at Walmart with the introduction of a new logo and related promotional effort. The new initiative launched March 11 will see a unique logo featured on retail packaging of products from women-owned businesses, available both in-store and online.

Retailing Today's sister publication Chain Store Age reported this week that new concepts remain the lifeblood of retail.

GameStop is trying to make it even easier for customers to shop its stores and website by expanding its gift card exchange program.   

The retailer announced that customers can now sell even more select gift cards to GameStop in exchange for the products they want to buy at any of its more than 4,000 retail locations as well as online.

New York -- New concepts remain the lifeblood of retail. Here are four currently in the works:

1. Ice hockey equipment manufacturer Bauer Hockey is throwing its puck in the retail arena. The company will open its first-ever store this summer, in the Boston suburb of Burlington, Massachusetts, followed by a second location in the fall, in the Minneapolis area.

Philadelphia – Net income fell at Urban Outfitters Inc. during the fourth quarter of fiscal 2014, but still beat Wall Street expectations.

Urban Outfitters reported net income of $80.3 million, down 9% from $88.68 million the same quarter a year earlier.  Lower initial merchandise markups, increased markdowns and higher selling, general and administrative (SG&A) expenses all contributed to the decline.