Marketing Tactics

From the 156-year-old Macy’s to the online startup Zady, Fast Company’s annual ranking of “The World’s Top 10 Most Innovative Companies in Retail” shows how diverse the retail landscape had become — and the changing nature of retail innovation.

Here’s a quick recap (I’ve added some comments following Fast Company’s qualifiers):

1. WARBY PARKER: For being the Warby Parker of Warby Parkers.

By Eric Larson, Chief Revenue Officer, HelloWorld

The retail industry has experienced a massive shift in recent years, with mobile and social technology bringing both change and opportunity in how consumers research, browse and buy. With today’s new level of price transparency, and the competition always just a tap away, retailers are feeling the pressure.

Emma & Roe, a new concept from Australia-based, global jewelry retailer Michael Hill International, has opened its doors in Queensland, Australia. Focused on the jewelry charms business, Emma & Roe stands out for its bold but feminine visual stylings. Clean lines are accented with touches of elegance to balance Emma & Roe’s sophistication and moments of playfulness. The color palette features a signature berry color, complemented by a fresh, youthful bright pink and a neutral slate grey.

Camp Hill, Pa. -- Rite Aid’s same-store sales rose 3.5% in May, boosted by a healthy increase in Rx sales.

The chain’s front-end same store sales increased 0.5%. Pharmacy same-store sales increased 5.0%. Total drugstore sales for the five-week period increased 2.5% to $2.48 billion, compared with $2.42 billion for the same period last year.

Prescription sales accounted for 68.0% of drug store sales, and third party prescription sales represented 97.4% of pharmacy sales.

Fort Worth, Texas -- RadioShack is partnering with hardware manufacturer and accelerator PCH International to create RadioShack Labs, a collaboration to help inventors and start-ups bring their products direct to the market — and hopefully boost store traffic. As part of the agreement, the retailer will open dedicated areas in RadioShack stores that feature new and innovative products from startups. The shops will utilize a direct-to-store model for select products, reducing inventory requirements and increasing inventory turn in the stores.  

ECRM compared retail circular advertising in May 2013 versus May 2014 and noted trends occurring across top retail chains. Walmart experienced a 90.1% increase in ads per circular, largely due to a reduction in the number of circulars from 10 in May 2013 to six in May 2014. Despite this decrease, overall page count remained fairly stable. These fewer, lengthier circulars were the result of an increased willingness to promote a number of categories within one circular. Eight of last May’s 10 circulars consisted of four pages or fewer.

RadioShack has launched RadioShack Labs to support inventors and startups and boost new product innovation, offering a roadmap that takes them from concept to production to distribution.

The company teamed up with PCH, a respected leader in product innovation, to launch the labs. As part of the relationship, RadioShack intends to offer select PCH Access companies special retail terms, and create a direct path to up to 2,000 RadioShack stores and preferred positioning on radioshack.com.

Petco and the San Diego Padres are opening the gates of Petco Park to man's best friend during their annual "Dog Days of Summer" event July 29, and throwing the first pitch will be Olympic silver medalist Gus Kenworthy, alongside his famous Sochi pooch.

Kenworthy gained notoriety not only on the slopes in the 2014 Winter Olympics, but off as well, as he made it his mission to save the stray dogs of Sochi and find them loving homes.

Although comparable-store sales at Fred’s declined slightly in May, the company said sales strengthened in the last week of the month thanks to the first ad in its new marketing and branding program, designed to increase traffic and heighten customer awareness of category diversity.

The company’s total sales for the month stayed flat at $151.9 million, compared with $152.3 million in May last year. Comparable-store sales for the month declined 0.4% compared with a 0.5% decrease in the same period last year.

Jelly Belly Candy Co. is prepping for Halloween 2014 with a mix of sinister and sweet  thanks to the company's new Disney Vile Villains themed bags.

Four Disney villains — Ursula, Captain Hook, the Evil Queen and Maleficent — will adorn the bags. Each bag is filled with a "Vile Villains" mix, which consists of Jewel Very Cherry, Jewel Sour Apple, Jewel Orange, Jewel Blueberry and new Jewel Grape Soda.