Marketing Tactics

As Barnes & Noble tries to write a new, more profitable chapter by spinning off its college division, the company reported that its Nook division is still weighing on revenue. 

The company said same store sales at Barnes & Noble Inc. (excluding Nook) increased 1.7% in the third quarter, which ended Jan. 31. Analysts had estimated a 1% decline. Taking Nook sales into account, same store sales declined .3%. Third quarter revenue of $1.96 billion declined $35 million as compared to the prior year.

New York – Specialty apparel retailer FullBeauty Brands has signed a long-term renewal agreement to continue receiving private label credit card services from Alliance Data Systems Corp. Alliance Data will launch the newly branded credit card programs tailored for FullBeauty Brands and work to enhance the company's long-term loyalty efforts through a new integrated rewards program.

Old Navy is turning to Yahoo and Tumblr with a new digital campaign directed at Millennials.

The campaign will highlight Old Navy’s newest apparel this spring, and feature tips from the brand’s style ambassadors, Emily Current and Meritt Elliott.

Framingham, Mass. - The majority of small business leaders (87%) are optimistic about the year ahead. According to a recent Staples small business survey conducted online by Research Now, leaders are focused on results, with the top three small business goals in 2015 consisting of increasing revenue (76%), driving profits (70%) and gaining more customers (70%).

Promotional marketing (46%), better organization (38%) and software technology upgrades (35%) are the top tactics small businesses plan to use to meet these goals.

New York -- New concepts remain the lifeblood of retail. Here are four currently in the works:

1. Ice hockey equipment manufacturer Bauer Hockey is throwing its puck in the retail arena. The company will open its first-ever store this summer, in the Boston suburb of Burlington, Massachusetts, followed by a second location in the fall, in the Minneapolis area.

Philadelphia – Net income fell at Urban Outfitters Inc. during the fourth quarter of fiscal 2014, but still beat Wall Street expectations.

Urban Outfitters reported net income of $80.3 million, down 9% from $88.68 million the same quarter a year earlier.  Lower initial merchandise markups, increased markdowns and higher selling, general and administrative (SG&A) expenses all contributed to the decline.

Saks and nine top fashion footwear designers offered their stunning interpretations of Cinderella’s slipper to generate in-store excitement at Saks’ flagship store.

The decade-old team effort between Lowe's and Habitat for Humanity was on display again this month in Las Vegas, but this time, a six-time NASCAR Sprint Cup champion joined the team as well.

Jimmie Johnson worked together with Lowe’s employee volunteers and other volunteers from Habitat for Humanity Las Vegas to raise the walls of a new home at Las Vegas Motor Speedway during the Kobalt 400 race weekend.