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Marketing Tactics

  • Groupon Freebies now in consumers’ pockets

    With coupons for anywhere from J.C. Penney to Jos. A. Bank, instant savings are now in people’s pockets with the addition of Groupon Freebies to the coupon giant’s mobile app.

    The feature, which was launched late in 2013 on Groupon’s website, was added to its mobile app on Tuesday. With Freebies now available to deal seekers on the go, some 30,000 coupons, discount codes and other deals that it features will be at customers’ fingertips.

  • Energy drink maker retracts distribution announcement

    The maker of DNA Energy Drink is eating its words after incorrectly announcing a distribution agreement between DNA Brands and Trenton Coca-Cola on Monday.

    DNA’s president and CEO, Eric Fowler, said Wednesday that the announcement from earlier this week was incorrect and that there was no agreement for distribution between the bottling company and DNA. The announcement also quoted Chuck Jones, citing him as president of the bottling company even though he is not.

  • Acquia launches Campaign Cloud

    Digital business company Acquia launched Acquia Campaign Cloud, offering customers a software as a service that it says is faster and more affordable than similar products like the Adobe Marketing Cloud.

    With a single dashboard that’s meant to help manage client campaigns, as well as templates and multichannel delivery opportunities, and the company’s Cloud Site Factory powers the Campaign Cloud. The new service also comes with Acquia Lift and the recently acquired TruCentric, which personalizes experiences with content.

  • Kohl’s further endears itself to Wisconsin residents

    Kohl’s has further endeared itself to residents of America’s Dairyland with a sizable donation to the Children’s Hospital of Wisconsin.

  • Dunkin’ Donuts details California expansion

    Canton, Mass. — Dunkin’ Donuts has filed for permits to open its first traditional restaurants in California. The new restaurants are planned for Downey, Long Beach, Modesto, Santa Monica and Whittier.

  • RadioShack touts progress as results deteriorate

    RadioShack is making progress on its turnaround, according to CEO Joe Magnacca, even if it wasn’t readily apparent in first quarter results the company reported on June 10.

  • FTP&G+-commerce courtesy of Shoppost

    A new app from Seattle-based Shoppost bills itself as the first in-stream e-commerce app that lets online retailers sell via Facebook, Twitter, Pinterest and Google+.

    Shoppost is a free app that gathers product information and pulls it into an interactive post that can be shared via social channels in a few clicks. The app is available for free to sellers who use BigCommerce and Shopify with additional e-commerce platform support rolling out in the near future, according to the company.

  • Ace Hardware polishes up on nail color with OPI

    As the largest retailer-owned hardware cooperative in the industry, Ace Hardware knows plenty about paint. But it turns out it may also know a thing or two about nail color. In the first-ever collaboration of its kind, Ace Hardware has partnered with nail lacquer brand OPI to create an exclusive color palette by Clark+Kensington, Ace’s premium paint line.

    The new color palette will launch this month in more than 3,200 Ace Hardware stores nationwide and offer consumers the opportunity to adopt their favorite nail lacquer colors as part of their home décor.

  • Ulta Beauty looks good as weather no worry

    With an 8.7% same store sales increase, the addition of 21 new stores, a burgeoning digital business and surging first quarter profits, Ulta Beauty demonstrated why it is one of the retail industry’s most compelling growth stories.

  • Urban Outfitters opens 57,000-sq.-ft “lifestyle” destination store in Manhattan

    Philadelphia — Urban Outfitters has opened a “lifestyle center” store,  in Manhattan’s Herald Square neighborhood. The 57,000-sq.ft. store is the brand’s largest location to date, and its13th store in New York City. It includes such extras as a hair salon, bookshop, coffee bar and photography shop that lets shoppers print their photos from Instagram.

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