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Big Lots gets springy with video campaign
Big Lots is looking to drive springtime growth with a traffic generating campaign aimed at consumers looking for “shopping discoveries.”
The retailer is launching its “Shop Big Lots First” campaign to entice consumers to look to Big Lots for their outdoor entertaining needs. Customers will discover stylish, quality outdoor furniture at an incredible value, as well as the name brand grocery products needed to entertain family and friends outdoors, the company said in a statement.
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Dollar General to open 730 stores in 2015 as it accelerates expansion
Goodlettsville, Tenn. -- Dollar General Corp. is not sitting back while rivals Family Dollar and Dollar Tree prepare to merge. Following its failed bid to acquire Family Dollar, Dollar General has accelerated its expansion plans for 2015. The discounter, which already has the retail industry’s most aggressive new store strategy said it will open 730 new stores and remodel 875 existing locations in 2015, translating into a 6% increase in total square footage. And looking ahead, Dollar General plans to grow its square footage by 7% in 2016.
