Marketing Tactics

Just in time for spring’s college basketball showdown, Hhgregg is offering a winning deal to customers who shop in-store or online.

The retailer is offering zero down and no-interest financing until January 2018 on qualifying purchases from now until March 28.

Menlo Park, Calif. – Facebook has purchased personalized shopping engine TheFind.com, with the intent of making its ad more relevant to individual users. The social media giant will integrate TheFind’s functionality into its personalized ad-matching capability, rather than keep TheFind operating as a separate entity.

In a message on its homepage, TheFind said some employees will make the transition to Facebook.

New York-based retailer Bob’s Stores has had stores all over the Northeast for more than a half-century, but now the company has finally set its sights on Maine shoppers.

The retailer will hold a grand opening for its first location in the state of Maine, in South Portland, at 301 Maine Mall Road, on March 22.

Bob’s last opened a store in October 2011 in East Northport, N.Y.

Indianapolis - Lids Sports Group has upgraded its inventory management system so that the retailer now provides consumers access to companywide inventory in retail stores, as well as its centrally located distribution centers. By implementing this improvement, thousands of styles and teams that were previously only available in stores are now available to fans everywhere.

Chicago-based True Value Co. showed its true colors -- and legacy when it comes to producing and selling paint -- on Monday during the city’s annual St. Patrick’s Day parade.

The company erected a 40-foot-tall True Value paint stick and stuck it in the water on the northeast corner of Michigan Avenue. The paint stick stunt was conceived by MARC USA Chicago to leverage True Value’s first time as a sponsor of the annual event. The paint stick will be embossed with the line, “The Value Of The Perfect Color.”

Barnes & Noble is trying to generate excitement around its struggling Nook products with a giveaway tied to social media.

The retailer says the #NOOKReadingStyle Sweepstakes is designed to inspire book lovers to share their reading style on their Facebook pages and other social media channels. Through March 31, participants can enter for a chance to win exciting prizes, including a $500 Gilt E-Gift Card, a Samsung Galaxy Tab 4 NOOK and 100 $25 Barnes & Noble Gift Cards by completing the sweepstakes entry form on the NOOK Facebook page.

Mountain View, Calif. – Move over mom, baseball and apple pie. The new three things everyone loves are iPhone, Apple and retail.

According to a new survey of global English-speaking consumers in 84 countries, the “NetBase Brand Passion Report,” iPhone is the most-loved brand in the world. Apple comes in at number three. And retail and Apple dominate the rest of the top 10 brands, which are Etsy (4th), iPad (5th), MacBook Air (6th), Starbucks (7th), Chipotle (9th) and McDonald’s (10th).

Indianapolis – Just in time for the annual college basketball championship tournament, Hhgregg is running an omnichannel “March Markdown” promotion. From March 16 – April 6, customers can enter up to four times per day via Facebook, online, or by sharing the Hhgregg “Acrobatic Dunk Madness” video.