Marketing Tactics

Quill Ideas is the name of a new crowdsourcing platform the online division of Staples launched for customers and employees to share ideas in new and interesting ways.

Quill.com, acquired by Staples in 1998, is calling Quill Ideas an online-innovation community that is designed to solicit and implement ideas, review and rank them based on various protocols and then implement those that score the highest. A soft launch that began two weeks ago has already garnered more than 13,000 interactions made up of ideas, votes and comments, according to the company.

New York — H&M will open its largest store to date, a 57,000-sq.-ft. flagship on Manhattan’s Fifth Avenue, on July 17.  The massive, museum-inspired store will carry the fast-fashion’s entire product line-up, including maternity, newborn, special sizes along with childrenswear, men’s and women’s apparel, and cosmetics. It will also feature a home department and in-shop stores for accessories and lingerie.

Columbus, Ohio — Express Inc. confirmed that it has received a letter from Sycamore Partners, which owns approximately 9.9% of Express' outstanding shares, indicating that the private equity firm is interested in acquiring the company. In response, Express adopted a one-year “poison pill” shareholder rights plan that would double its shares of common stock in the event any stockholder acquires 10% or more of the company.

Dodgeville, Wis. — Lands' End is launching its "Set Sail" omnichannel sweepstakes. The contest allows customers to play a virtual tic-tac-toe game on Lands’ End’s e-commerce and Facebook pages, with the chance to win gift cards.

One random winner will receive then grand prize getaway, which includes round-trip airfare for four people to Miami and five nights' accommodations. The contest runs June 12-July 12.

St. Louis — Panera Bread Company has secured a five-year $100 million term loan from Bank of America, Wells Fargo and TD Bank. Proceeds from the loan will be used for general corporate purposes, including a range of growth initiatives such as the rollout of the Panera 2.0 in-store technology initiative.

Los Angeles — Most consumers will spend less than $250 for Father’s Day this year. Results of the PriceGrabber Father’s Day survey reveal that half of 3,949 U.S. consumers surveyed plan to budget less than $100 on gifts this year and 25% plan to spend between $100 and $249. 

London, U.K. — Online grocery shoppers tend to buy fewer impulse purchases online than in store, resulting in smaller basket sizes. A recent survey of 1,154 online grocery shoppers from EDigitalResearch found that 29% of respondents feel that they make far fewer impulse purchases online than in store. 

Swedish clothing retailer H&M will be celebrating the July 17 opening of its museum-inspired Fifth Avenue flagship store with the help of artist Jeff Koons.

The partnership — H&M’s first artist collaboration — will take the form of a handbag that Koons designed in the shape of his famous stainless steel balloon dog sculpture. The handbag will be sold starting July 17 at H7M stores in New York, Dallas, Chicago and Los Angeles.

Staples' secret weapon this back-to-school season looks to be Katy Perry. The retailer recently aligned itself with the pop mega-star who has the potential to influence the shopping behavior of 50 million Twitter followers and 71 million Facebook fans.

Staples said it will be the presenting sponsor of the North American leg of Perry’s Prismatic World tour when it resumes on June 22 in Raleigh, N.C., and also donated $1 million to the DonorsChoose.org charitable organization which helps fund teachers’ and students’ classroom needs.

By Jules Polonetsky, executive director, Future of Privacy Forum

In mid- May, over 30,000 professionals from the shopping center industry gathered in Las Vegas for the ICSC’s annual RECon event.

In addition to discussing leasing and the state of the retail market, for the first the first time a new topic was on the agenda – consumer privacy.