Marketing Tactics

Debra Berman, former chief marketing office of J.C. Penney, is joining Yahoo in the new position of senior VP of consumer marketing, effective July 6.

"In this newly created role Debra will oversee product marketing, help drive audience engagement and lead consumer brand strategy," Yahoo chief marketing officer Kathy Savitt wrote in a company blog post on Friday.     

The TPN division of global marketing and corporate communications giant Omnicon has worked with Walmart and its supplier community for more than 10 years and now that it has a physical presence in Northwest Arkansas the retail marketing agency is ready for some serious growth.

TPN, which stand for The Promotion Network, is part of Omnicon’s Diversified Agency Services division. TPN recently open an office in Bentonville and tapped John Meyer to lead the organization which is part of TPN’s 300 person organization with nine offices nationwide.

City of Commerce, Calif. — A sharp increase in selling, general and administrative (SG&A) expenses drove an 88% drop in net income at 99 Cents Only Stores Inc. to $1.17 billion in the first quarter of fiscal 2016 from $9.57 billion the same quarter the prior fiscal year.

The profit plummet came as total sales rose 6% to $506.17 million from $477.9 million. Same-store sales declined 1.7%, primarily due to lower customer traffic.

Staples has empowered young students to help create and design school products that solve real-life problems.

Through a unique initiative created by Staples Inc. called Designed by Students. kids have made: a colorful all-in-one writing instrument with interchangeable writing tips. A portable desk that lets students work anywhere. A floating locker shelf that maximizes and stylizes lockers.

Walmart’s saturation of Northwest Arkansas with its Neighborhood Market format continued this week with the opening of a new location on north Walton Boulevard just a few miles from the retailer’s headquarters.

Etsy and the West Elm division of Williams-Sonoma continue to fuel the maker movement with new initiatives that were launched to coincide with a Presidential Proclamation establishing the National Week of Making.

In conjunction with an event at the White House and a proclamation by President Barack Obama, online retailer Etsy said it planned to expand its Craft Entrepreneurship program to 30 cities by July 2016 from the current 19 cities.

CORTE MADERA, California — Restoration Hardware is going modern. The luxury home furnishings retailer is introducing a new store concept called RH Modern this fall. The company officially unveiled its new format in a video on its website.

RH introduced the concept on the same day that it posted first-quarter earnings and sales that topped analysts estimates and also boosted its annual guidance.

Yahoo has named the former marketing chief at JCPenney as its new senior vice president consumer marketing.

Debra Berman will be joining Yahoo as our new Senior Vice President of Consumer Marketing, reporting to me. Berman will join the Yahoo marketing team on July 6, bringing with her more than two decades of marketing experience.