Amazon expands deal with Twitter to include ‘Wish List’

Seattle -- Amazon.com is expanding its relationship with Twitter. Amazon’s new #AmazonWishList allows customers to add items to their Amazon Wish List without ever leaving Twitter.

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Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, can add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List.



According to Amazon, one in three Amazon customers worldwide used the Wish List feature in 2013, adding a total of 50 items every second.



“Twitter offers Amazon customers a great environment for inspiration and discovery,” said John Yurcisin, director of social at Amazon. “#AmazonWishList makes it easy for people to quickly add holiday gifts, décor or entertaining items tweeted by interesting people, friends, or brands on Twitter to their Amazon Wish List, allowing customers to simply save items to their Wish List and keep on Tweeting.”



The new feature follow the launch of #AmazonCart in May, where Twitter users can find a tweet with an Amazon product link, reply with #AmazonCart, and they can check out when they are ready.