Marketing Tactics

Phoenix — Vestar announced the signing of Forever 21’s newest concept store, F21 red, at Tempe Marketplace, in Tempe, Ariz. The 1,000-sq.-ft. store, the first F21 in Arizona, will open this fall.

The F21 red brand will offer a larger merchandise selection and lower prices of the trendy fashion forward styles for young men and women than the typical Forever 21 store.

As more brands evolve to a direct-to-consumer model, Unilever is expanding its direct selling to China by launching a flagship store on JD.com.

The Unilever flagship store on JD Worldwide, which is JD.com's cross-border e-commerce platform, will feature products from a range of Unilever’s most popular global brands such as Ponds, Dove and Vaseline. Notably, the flagship store will make available three product lines from Lux's shampoo range, which are currently the best-selling shampoo products in the Japanese market.

Hoffman Estates, Ill. – Kmart is shaking up its marketing operation with moves including the recent appointment of former DSW Chief Marketing Officer Kelly N. Cook as its chief marketing officer. There was never a formal announcement, but Cook’s LinkedIn profile indicates that she joined Kmart in that position in April.

Retailers with Pepsi on their shelves will be happy to know that the brand is putting out all the stops to entice shoppers to make Pepsi products part of their summer.

The beverage company is embarking on a summer marketing campaign that promises to deliver one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations.

The nationwide expansion of the Facebook Place Tips in-store mobile promotion service, complete with free proprietary Bluetooth Low Energy (BLE) beacons, was interesting news.  Here are three implications of Facebook’s latest effort to serve as a commercial platform:

Lumber Liquidators former chief merchandising officer William Schlegel is the latest casualty of an ongoing management overhaul by company founder and Chairman Tom Sullivan that also claimed the jobs of the CEO and CFO.

Sullivan continues to clean house at the company he founded 20 years ago after a damning report by 60 Minutes raised concerns about the company’s product sourcing practices and allegations of circumventing federal laws.

NEW YORK — Veteran retail, hospitality, airport and commercial facilities architect and designer Anthony Deen has joined brand agency and retail design consultancy CBX as creative director, branded environments.

In his position, Deen will partner with senior management in shaping the vision for retail, restaurant and hospitality clients’ branded environments that are relevant in the marketplace.

Deen comes to CBX from Landor, a brand consulting and design firm in New York City, where he was creative director, environment design since 2011.  

Shifting landscapes can make it difficult to focus on the exciting opportunities that result from major market changes. The constant evolution of the digital space fueled by rapidly advancing technology and elusive consumer preferences may leave retailers feeling weary about digital promotions. Frustration over this seemingly unending race causes many to long for the days and simplicity of traditional print promotions.