Marketing Tactics

DEERFIELD, Ill. — Walgreens is participating in a Centers for Disease Control and Prevention pilot with Greater Than AIDS and other organizations and local officials to expand HIV testing services and connect more people with the virus to treatment and care.

New York -- Women have a real investment hiding in their closets, according to a survey by Alliance Data’s Card Services business, which manages store-brand credit card programs for retailers.

One-fourth of survey respondents indicated the total value of the items in their closet to be from $1,000 to $2,499, and 17% valued the contents between $5,000 and $9,999.  

Dallas - Justin Lambeth has been appointed as chief marketing officer of Corner Bakery Café.

Lambeth joins Corner Bakery Cafe following several leadership roles at PepsiCo Inc., where he was responsible for marketing, consumer engagement and shopper marketing for the company's Quaker Division as chief marketing officer.

Prior to his work with the Quaker division, Lambeth held the role of VP at Frito-Lay, as well as leadership roles at H.J. Heinz and Nabisco Inc.
 

Garden City, N.Y. -- Jared The Galleria of Jewelry has devoted an entire store to one of its product brands.

The new store, Le Vian by Jared, is located at the Roosevelt Field Mall, Garden City, New York, and features the full Le Vian product line, from jewelry and timepieces to handbags and scarves. The space features curated in-store boutiques devoted to the individual product categories.

Home furnishings retailer West Elm has named a new senior vice president of design for its retail, catalog and online channels.

The company says Johanna Uurasjarvi will lead the product design team and report to West Elm President Jim Brett.

Bringing more than 20 years of fashion design experience and a lifetime of passion for design and global craft, Uurasjarvi joins West Elm from the lifestyle brand, Anthropologie, where she was the executive creative director of product design.

Spartanburg, S.C. – Denny’s is partnering with 20th Century Fox on an omnichannel promotion for the upcoming movie “Fantastic Four.” The Denny’s Instagram channel will be posting a series of exclusive clips for followers throughout the partnership.

Farmingdale, N.Y. -- Ferrandino & Son, Inc. has been named one of the largest landscape companies in North America by Lawn & Landscape magazine.
 
Ferrandino & Son, Inc. ranked within the top 10 on the 2015 Lawn & Landscape Top 100 list, which was published in May.
 
“Ranking in the top 10% of the largest landscaping companies in North America is a major accomplishment for us,” said Kevin Smith, COO, Ferrandino & Son,
 

A Walgreens store in San Francisco's Castro neighborhood is co-hosting its reopening with Hallmark on Tuesday, unveiling an updated Hallmark department tailored to the neighborhood’s LGBT population.