Marketing Tactics

Redmond, Wash. – Microsoft will open its first flagship location, on Fifth Avenue in Manhattan.

In addition, Microsoft plans to open 10 new stores across the U.S. in time for the 2014 holiday season, while the flagship New York store is being built. Microsoft has not given a specific timeframe for when the flagship will open, but said it has been planning the store for five years. It will open in a spot currently occupied by luxury accessories brand Fendi, a few blocks south of an Apple store.

By now it’s old news that Apple plans to disrupt retail payment with its Apple Pay platform. However, lost in the hoopla surrounding Apple Pay was an interesting announcement that Apple is also working on a new interactive, piracy-proof digital music service that it hopes will bring consumers back to purchasing whole albums, as well as individual songs.

Amazon’s new “Wish List” deal with Twitter continues the evolution of Twitter from a channel for passive promotion to a channel for interactive customer engagement. By allowing consumers to directly add items they see in tweets to their Amazon Wish Lists without leaving Twitter, the arrangement both turns Twitter into an active platform for peer-to-peer, unpaid marketing and also helps keep Twitter users on Twitter for longer periods of time by extending its functionality.

Plug and Play brings together retailers and start-ups who offer specific technology and expertise that can relieve merchants’ pain points. Customer Disruption highlights one of those start-ups in each issue with a brief Q&A. This issue, the spotlight is on George Ruan, CEO of Honey.

What does Honey do?

HoneyBaked is wasting no time in preparing for the holiday season by adding more than 10,000 part-time employees to its current workforce — a 600% total increase in its workforce across 400 stores nationwide.

As part of its new ad match campaign, Family Dollar plans to match the price on any local competitors' printed advertisement starting tomorrow.

The makers of Adams flea and tick control brand have chosen Cheryl Knapp’s English Bulldog Ducky as the grand prize winner of its Smart Pets Contest.

Knapp won the choice of $15,000 cash or a smart car plus smart pet bragging rights. Stardom for the clever canine begins today as a close-up of Ducky flashes from a digital billboard 23 stories above New York's Times Square.

The H&M Conscious Foundation, an independent nonprofit global foundation initiated by H&M to drive long-lasting positive change for people and communities, has partnered with WaterAid to bring safe water and toilets to a quarter million students in some of the world's poorest countries by 2017.

Fashion model and H&M Conscious Foundation ambassador Alek Wek was joined on stage at the Global Citizen Festival by H&M Conscious Foundation global manager Helena Thybell to present the foundation's flagship program with WaterAid.

Over the last decade, U.S. airport in-terminal dining and retail programs have begun a transformation. As passengers’ time spent within terminals has increased, the demand for enhanced airport in-terminal experiences has equally increased. In turn, the state and local governments that own and operate all commercial service U.S. airports have shifted their retail and dining programs from generic offerings with minimal services to programs with a wide variety of specialty retail and dining brands, innovative technology and upscale amenities to respond to the new consumer expectations.

Seattle -- Social shopping, e-commerce videos, free shipping and in-store pickup rank among the top trends expected to drive holiday sales for online retailers, according to Blueocean Market Intelligence, a global analytics and insights provider.