Family Dollar launches ad match program

As part of its new ad match campaign, Family Dollar plans to match the price on any local competitors' printed advertisement starting tomorrow.



“In today’s uncertain economic climate, many of our customers are struggling to make ends meet. We designed our new ‘Ad Match Promise’ program with them in mind,” said Jason Reiser, chief merchandising officer. “Family Dollar has long been synonymous with everyday low prices on brand name items and quality, private brand merchandise. With this new program, our customers will no longer have to search all over town for the best deal. Simply bring in any local competitor’s printed advertisement, and we’ll match it item for item; plain and simple.”



As part of the “Ad Match Promise” program, Family Dollar will match competitors’ loyalty card promotions when they are printed in a competitor’s ad — no loyalty card needed. Additionally, the company will also match Buy One Get One offers, as long as the price of the item is specified in the ad. Customers can also use manufacturer’s coupons on top of “Ad Match Promise” prices to save even more.