Marketing Tactics

PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, a visual commerce platform for collecting, curating and sharing customer photos and videos on e-commerce sites.

The companies believe their strategic partnership can help brands and retailers create more authentic and compelling e-commerce experiences by capturing and embedding user-generated content such as ratings, reviews, images and video directly into the purchase path.

Sports Authority has partnered with the National Sports Center for the Disabled (NSCD) in honor of National Disability Employment Awareness Month. Throughout the month of October, Sports Authority locations nationwide will be collecting point-of-sale donations with the goal of raising at least $150,000 for the NSCD.

All proceeds will go toward benefiting the lives of children and adults with disabilities.

Belk, Discovery Education and the International Society for Technology in Education have launched the Belk Service Learning Challenge, a comprehensive standards-aligned program encouraging middle school students to facilitate positive changes in their communities by applying critical thinking, problem-solving and creativity skills to a service-learning project of their choice.

Lewisville, Texas - Consumers are still sensitive to price, so they're willing to drive at least five-to-10 minutes out of their way to get a better deal. According to the new Parago shopper study "Ring Up More Holiday Sales," 81% of consumers would drive five to 10 minutes out of their way for a $10 rebate on a $50 item.

Port Washington, N.Y. – Spending during the total back-to-school season (nine weeks ending Sept. 6, 2014) on traditional supplies increased 2% from 2013, with e-commerce acting as a key catalyst at more than 20% growth during the same time period. According to new data from The NPD Group Inc., most back-to-school shopping occurs at retail brick-and-mortar stores (88%), but 2014 online sales claimed an estimated $33 million previously held by brick-and-mortar retailers.

San Francisco - Only one-in-nine marketers use advanced cross-channel attribution methods, and among those using attribution, 28% still use single click methods. According to a new survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe performed by Forrester Consulting for predictive marketing software provider Kenshoo, advanced marketers use sophisticated multi-touch attribution models to inform a broad array of strategic and tactical decisions in more detail and with more speed.

Los Angeles - Mobile shopping app provider Ibotta Inc. has partnered with Roximity, a provider of location-based mobile technology to deliver iBeacon-based mobile messages to shoppers within store aisles across the U.S. Roximity will enhance Ibotta’s ability to engage millions of shoppers, by providing detailed and relevant information about leading consumer products and rebates available to them in stores, while they shop.

Dole reaffirmed its commitment to increase healthier food options for students by teaming up with grocery retailer Martin’s Supermarkets and wholesale foods supplier Caito Foods to donate salad bars to five public schools in Indiana.

These self-serve produce bars will feature an assortment of fresh fruits and vegetables.

Staples has kicked off a nationwide tour called "Refresh. Recharge. Refuel." The tour aims to encourage office workers across the country to take a break from the daily grind by visiting a large-scale, popup break room stocked with free snacks, coffee and other beverages.

As part of the tour, Staples will host public break room events in 10 major U.S. cities including Boston, New York, Philadelphia, Washington DC, Chicago, Atlanta, Houston, Dallas, San Diego and Los Angeles.

Matthews, N.C. – Family Dollar Stores Inc. launches its “Ad Match Promise” program on Sept. 30. When presented with a local competitor’s printed advertisement, Family Dollar stores will match the competitor’s price.