Marketing Tactics

Big Lots is targeting Hispanic shoppers with a new Spanish language information hub for Latino customers. 

Big Lots Latino, which provides culturally relevant information including tips and ideas on home decor, beauty & health, food & recipes, and crafts, is just one additional way the company is diversifying its multicultural outreach to this rapidly growing segment of the U.S. population

Canton, Mass. - Dunkin' Donuts has opened its newest hotel location at the Great Wolf Lodge in Sandusky, Ohio, making it the fifth restaurant to open under a franchising agreement between Dunkin' Donuts and Great Wolf Resorts. Dunkin' Donuts has existing restaurants at Great Wolf Lodge in Concord, North Carolina; Williamsburg, Virginia; Traverse City, Michigan; and Fitchburg, Massachusetts.

Barneys New York is joining other retailers in embracing social shopping.

The Walmart Foundation is making a big statement in support of free school meal and education programs.

The organization will give away $15.5 million in grants to seven national nonprofits to support free meal and nutrition education programs this summer and throughout the school year. The programs in more than 7,700 communities across the country will help over 1 million low-income children and their families gain access to critical meals and teach them how to cook and eat healthy together.

T.J.Maxx has come up with a creative way to encourage shoppers to support children in need.

The retailer is launching the "Maxx Kids Art Contest" to support organizations that help children in need reach their full potential, such as Save the Children. Winning artwork will appear on future products sold in T.J.Maxx stores that will benefit children in need. In addition, all winners will receive a $250 savings bond.

Costa Mesa, Calif. – Anna’s Linens’ stores will soon be history.

New York – Barneys New York keeps expanding its use of  social media. The luxury retailer will enable customers to shop directly from a link embedded in its official Instagram account. Utilizing technology from Like2Buy, the feature will link customers to shoppable Instagram images which connect to the Barneys e-commerce site.