Marketing Tactics

Foot Locker is teaming up with ASICS on a creative campaign that tells the life story of runners on film.

The "Real Lives. Real Runners." campaign will provide a platform for runners to capture and share their stories. Building on the successful 2014 "All Runners Welcome" campaign from Foot Locker and ASICS, "Real Lives. Real Runners." invites filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives.

Jared is introducing an exciting luxury retail experience that aims to shake up the jewelry shopping category.

The retailer is opening its very first Le Vian by Jared store at the Roosevelt Field Mall in New Jersey. The store will be the only place in the world where shoppers can explore all of upscale brand Le Vian’s offerings: from jewelry and timepieces to handbags and scarves, with carefully curated in-store boutiques devoted to each category, all celebrating the attention to detail and innovative design for which the Le Vian brand is known.

Generation Y prefers to shop at Walmart over Target, Costco, Kroger, Whole Foods, and Trader Joe’s, according to Ad Age.

"Millennials now, as a generation, like Walmart the best, more so than Generation X, more so than boomers," Matt Kistler, Walmart’s senior VP-consumer insights and analytics, said.

Walmart is most popular among people under 24, as well as every store but Target among 25- to 34-year-olds, according to InfoScout, a provider of shopper insights with a nationwide panel of more than 170,000 shoppers.

Just ahead of Dad’s big day on Sunday, Macy’s is promoting its Father’s Day offerings by encouraging shoppers to use its appointment service to find the perfect gift for Dad.

Coca-Cola wants U.S. consumers to “Reach Up” to support the 2015 Special Olympics in Los Angeles.

The company has assembled a star-studded team to record a song for the games called “Reach Up,” which will be featured on Coke's social media channels. The song features rock band O.A.R., recording artist Cody Simpson, Breanna Bogucki, a singer and decorated Special Olympics athlete from Illinois who has Autism, and Madison Tevlin, a young Canadian woman with Down syndrome who became a viral sensation earlier this year.

St. Louis — Panera Bread has unveiled a new national omnichannel advertising platform. Developed in collaboration with the Anomaly agency, the "Food as it should be" campaign includes national television spots, billboards, radio advertising and digital and display content that will begin to air this week.

Retailers looking for ways to enhance the customer experience could learn from a new attraction at Hershey’s Chocolate World.

This summer, guests at Hershey’s Chocolate World will be treated to a delicious new Chocolate Tasting Experience, find their favorites in Hershey’s Largest Candy Store and mix their favorites at the new Amazing Candy Machine.

In the new Chocolate Tasting Experience, guests can immerse themselves in the flavorful world of chocolate tasting.

Dr Pepper is targeting Hispanic millennials through a creative marketing partnership with the 2015 Premios Juventud VIP Tour. 

The PJ VIP Tour, which paves the way to the 2015 Premios Juventud Awards Show airing on the Univision Network on July 16, will make stops in Miami, Los Angeles, San Jose, Houston, and will finish in Chicago and give Dr Pepper a special opportunity to tap into the Latino youth market.