Marketing Tactics

Samsung releases beacon solution
Ridgefield, N.J. –- Samsung is taking direct aim at the burgeoning market for Apple’s iBeacon in-store marketing/messaging solution with its own new beacon-based tool called Proximity. Like iBeacon, Proximity uses Bluetooth Low Energy beacons to identify and track the location of shoppers in a store by their mobile devices and send them offers and promotions based both on their purchase history and location in the store.
NRF: Holiday shoppers to spend $31 billion on gift cards
Washington, D.C. –- During the 2014 holiday season, spending on tiny plastic or digital gift cards will top all previous records. According to the National Retail Federation (NRF) Gift Card Spending Survey, the average person buying gift cards will spend $172.74, up from $163.16 in 2013. Total spending is expected to reach $31.74 billion.

Office Depot, OfficeMax expand Thanksgiving hours

Boca Raton, Fla. -- Office Depot and OfficeMax retail stores will be open from 6-9 p.m. local time on Thanksgiving Day, Nov. 27, and will re-open on Black Friday, Nov. 28, at 8 a.m. with doorbuster deals. Office Depot and OfficeMax will offer special deals both in stores and online, with all online Black Friday deals starting at 12:01 a.m. ET on Thursday, Nov. 27.
Online retailers miss sales with irrelevant items

London, U.K. -- Nearly three-quarters of online retailers (74%) miss out on sales by promoting irrelevant items to online shoppers. According to new research from OrderDynamics, as retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking.
Survey: Consumers seek Black Friday deals

When asked which Cyber Monday offers they will take advantage of, 70% of consumers said deals. In addition, a new survey from FatWallet.com shows that 42% said coupons, 31% said cash back, 51% said storewide discounts and 68% said free shipping.
GameStop introduces Holiday Hub

Grapevine, Texas –- GameStop is introducing the GameStop Holiday Hub. a seamless online experience allowing customers to check out gift guides, find deals, determine trade-in values, learn about layaway options, and other shopper-friendly tools such as in-store pickup of online orders.
Eddie Bauer Outlet makes Legends Outlets Kansas City debut

Kansas City -- Eddie Bauer has opened an Eddie Bauer Outlet story at Kansas City’s signature designer outlet shopping center, Legends Outlet Kansas City. The new store opened on Nov. 13. The only area Eddie Bauer Outlet opened between J. Crew | crewcuts and OshKosh B’Gosh at 1813 Village West Parkway, occupying 3,964 sq. ft.
Canadian brand Arc'teryx to open fourth U.S. store

Washington, D.C. -- Canadian outdoor brand Arc'teryx will open its first East Coast location, and fourth in the U.S., in CityCenterDC, downtown Washington, D.C.'s new mixed-use development.
Wal-Mart reports rare sales boost, anticipates highly promotional holiday season

Bentonville, Ark. -- A rare sales bump may provide the world’s largest retailer just the momentum it needs going into the important holiday season, say Wall Street analysts, as Wal-Mart reported that 3Q same-store sales rose at U.S. namesake stores for the first time in nearly two years.

However, Wal-Mart tempered the news with warnings that a highly promotional environment lies ahead.
Nielsen survey: More than half of shoppers plan to participate in Cyber Monday

New York -- According to Nielsen’s 2014 Holiday Retail Sales Forecast, nearly 25% of consumers polled had already started their holiday shopping in September. However, Black Friday and Cyber Monday are still relevant, as 52% of respondents in a just released Black Friday/Cyber Monday survey stated that they plan to venture into stores on Black Friday and 55% of respondents stated that they plan to fire up their computers for Cyber Monday.
Panasonic opens pop-up store in NYC

New York -- Panasonic has unveiled a pop-up store in New York City's Union Square area featuring a collection of Panasonic's latest consumer products from the home, adventure, imaging, entertainment and beauty categories for shoppers planning their holiday gift-giving.
JCP turnaround in holiday homestretch

J.C. Penney is in the final phase of its turnaround and the company’s stores are customers’ preferred destination for great style, quality and value, according to company CEO Mike Ullman.

Those comments came after J.C. Penney said its third quarter same store sales were flat and it forecast a fourth quarter comp increase of 2% to 4%. Total sales in the quarter ended Nov. 1 declined slightly to $2.76 billion from $2.78 billion.