Nielsen survey: More than half of shoppers plan to participate in Cyber Monday

New York --According to Nielsen’s 2014 Holiday Retail Sales Forecast, nearly 25% of consumers polled had already started their holiday shopping in September. However, Black Friday and Cyber Monday are still relevant, as 52% of respondents in a just released Black Friday/Cyber Monday survey stated that they plan to venture into stores on Black Friday and 55% of respondents stated that they plan to fire up their computers for Cyber Monday.



This new Nielsen online survey found that while Black Friday is driven more by men, Cyber Monday skews more toward women. There are many other interesting gender differences when it comes to shopping on these two retail holidays. Highlights include:



Men:



• One fourth of consumers polled plan to undertake their first Black Friday store visits this year. These first timers are comprised of 29% of men polled.

• Men will actually spend more on Black Friday, with 31% of men planning to spend $250-$500.

• Men prefer to visit Electronic stores, followed by Department Stores, Mass Merchandisers, Online and then Club stores.

• Men prefer to buy Consumer Electronics, Video Games/Consoles and then Apparel.

• Half (50%) of men polled planned to shop on Cyber Monday.

• Men prefer to surf Cyber Monday deal websites followed by retailer websites.

• Men prefer to use their Computer/Laptop (90%), Smartphone/Cellphone (41%) or Tablet (35%) to Cyber Monday shop.



Women:



• 22% of women polled will be undertaking their first Black Friday store visits this year.

• 28% of women polled are planning to spend $250-$500.

• Women prefer to holiday shop at Department Stores, followed by Mass Merchandisers, Online, Electronic, then Toy Stores.

• Women prefer to gift Apparel, Video Games/Consoles and then Toys.

• 60% of women planned to shop on Cyber Monday.

• Women prefer to shop retailer websites followed by Cyber Monday deal websites.

• Women prefer to use their Computer/Laptop (88%), Smartphone/Cellphone (28%) or Tablet (31%) to Cyber Monday shop.