Marketing Tactics

Maryville, Tenn. - Ruby Tuesday Inc. has appointed David Skena as chief marketing officer.

During the past nine years, Skena progressed through PepsiCo Inc. with increasing levels of responsibility, most recently serving as the VP of premium and value brands.

In the chief marketing officer role, Skena will be responsible for developing and implementing effective marketing strategies and initiatives to build brand awareness and customer loyalty through traditional media, digital and social channels, and other innovative platforms.

One of the hottest new shows on HGTV is "Fixer Upper," and now Wayfair is looking to leverage some of that popularity by using the stars of the show in a new ad campaign.

Dallas – Neiman Marcus shoppers who want to get a gift card can now give a little something to receive one. Neiman Marcus Group Ltd. is partnering with luxury consignment provider The RealReal in a new program that offers consignors payment in Neiman Marcus gift cards with an extra 10% added to the value of their payout.

Men's Wearhouse is enlisting the professional sports community to rally fans and reach a lofty goal for its eighth annual National Suit Drive.

San Francisco – Digital marketers are mobilizing their efforts. According to a new study from marketing software provider Kenshoo, phone and tablet-based year-over-year (YoY) spending globally increased 167% for paid social ads and 37% for paid search in second quarter 2015.

Apple CEO Tim Cook says the Apple Watch is off to “a great start,” although the company did decline to provide specific sales figures for the watch in its third quarter report on Tuesday.

It’s the question on every brand’s mind — how do I reach the millennial consumer?

Is it all about social? Should I focus on mobile? Should I allocate more of my advertising budget toward this trendy website?

In a classic case of “if you can’t beat ‘em, join ‘em,” Neiman Marcus is deepening its relationship with an organization that could be viewed as a competitor.