Marketing Tactics

Columbia Sportswear’s retail aspirations arrived in South Florida in the form of a new 5,600-sq.-ft. concept store called Performance Fishing Gear.

A popular fashion doll franchise is launching exclusively at Walmart stores.

After a few years on hiatus, the core Bratz dolls, Cloe, Yasmin, Jade and Sasha, are back along with the newest member to their group of besties, Raya. Walmart will carry the newly launched collection of dolls and playsets encouraging girls to tap into their creativity and imagination to create their own worlds. Also, Walmart is unveiling a line dedicated to a favorite childhood pastime, "Sleepover Party," available exclusively at Walmart stores nationwide and on Walmart.com.

Miami – A 70,000-sq-.ft., multi-level Whole Foods flagship will serve as retail anchor of a 38-story, 390-unit luxury apartment building that Miami-based The Related Group plans to build in midtown Atlanta.

Smallwood, Reynolds, Stewart, Stewart is the project architect and Atlanta designer Michael Habachy will create the interiors including a grand rooftop clubroom, demonstration kitchen, luxurious South Beach-themed 10th floor pool and more.

Atlanta-based Phillips Partnership will design the Whole Foods Market.

Amazon is going to make it very easy for startups to launch, market and distribute their products to hundreds of millions of Amazon customers across the globe.

The retailer is launching a program called Launchpad, which offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories.

The push vs. pull debate has now crossed into mobile marketing and, similar to discussions regarding email marketing and other online initiatives, each approach offers pros and cons. And, as with most debates, a healthy balance is usually the best bet.

Some liken push marketing to spam as consumers often experience unexpected or too many promotional offers via smartphone either through a browser or native app. But when you are in the market for whatever message or offer is pushed, the promotion becomes relevant and pulls you in.

South Korean beauty fave TonyMoly is laying down U.S. roots. With one store in New York City’s Chinatown, limited product distribution in Urban Outfitters and Sephora and a new website, the brand has opened its second Big Apple location.

Twenty-five food makers across Texas have a shot at getting their products on H-E-B shelves as part of the grocer’s innovative Primo Picks Quest for Texas Best contest.