Panasonic opens pop-up store in NYC

New York --Panasonic has unveiled a pop-up store in New York City's Union Square area featuring a collection of Panasonic's latest consumer products from the home, adventure, imaging, entertainment and beauty categories for shoppers planning their holiday gift-giving.



"Over the past year, we have been undergoing a transformation that involves an even greater focus on our consumers and what they want from our products," said Julie Bauer, president of Panasonic Consumer Electronics Company. "Our New York Pop-Up Store gives us an opportunity to interact directly with customers as they make their holiday gift-giving decisions.”



The store will be open now through Nov. 25.