Samsung releases beacon solution

Ridgefield, N.J. –- Samsung is taking direct aim at the burgeoning market for Apple’s iBeacon in-store marketing/messaging solution with its own new beacon-based tool called Proximity. Like iBeacon, Proximity uses Bluetooth Low Energy beacons to identify and track the location of shoppers in a store by their mobile devices and send them offers and promotions based both on their purchase history and location in the store.



Proximity also allows malls to provide customers with mobile access to floor plans for navigation. Proximity includes a mobile app for consumers to download (like iBeacon, it is designed for opt-in consumer use), a campaign management/analytics console for marketers, and an onsite management tool for the beacons themselves.