Marketing Tactics

New York – Earning a reputation is not always a good thing, but in Google’s case it is a positive development. Google has received top ranking in the new Corporate Social Responsibility (CSR) RepTrak Study from Reputation Index. Google beat out number two company Microsoft, which held the top spot in 2012 and 2013. Nestle exited the top 10 list this year, while Lego is the one new entrant. The full top 10 list is:   1. Google 2. Microsoft 3. Walt Disney

Atlanta - Avison Young has completed the $15 million sale of Brannon Crossing, an upscale shopping center with 60,780 sq. ft. of leasable space located at 405-435 Peachtree Parkway in Cumming, Georgia, just outside of Atlanta. The transaction comes on the heels of the firm’s recent disposition of the 27,057-sq.-ft. Lindbergh Crossing Shopping Center in Atlanta for $7.06 million.

Challenging times continue for teen retailer Aeropostale, as an 11 percent drop in same-store sales leads the company to report its eighth straight quarterly loss.

The retailer also said it would close 75 stores in the fourth quarter.

Amazon has introduced a line of “ethically sourced” products for Amazon Prime members.

Amazon Elements will consist of premium products with “transparent origins,” the company said. Amazon Elements will offer Prime members an upgraded level of information about products: when and where items were made, why each ingredient was included, where the ingredients were sourced and more.

Sam’s Club Travel is the name of the warehouse club operator’s new mobile application that offers interesting new functionality and members only savings.

Sam’s has offered travel services for a long time but the new app is a noteworthy development because it is distinct from the existing Sam’s Club app. Sam’s Club said it is the first mass market retailer to offer members a mobile app exclusively dedicated to leisure and business travel needs.

NEW YORK - Lifestyle guru Martha Stewart plans to open a coffee shop in New York.  

A spokeswoman for Martha Stewart confirmed Wednesday that plans are in place for the company to open a New York coffee shop. She declined to offer more details, such as when it will open.  

The shop will be located in Manhattan’s Chelsea neighborhood, the Associated Press reported, in the same building where Stewart’s company— Martha Stewart Living Omnimedia Inc.—is based holds the company's headquarters.

By Bruce Schanzer and Jennifer Bitterman

Bridgeport, Connecticut - A major Northeastern waterfront project has achieved lift-off. Bridgeport Landing Development, a subsidiary of The RCI Group, announced that it has completed the $15-million Phase I infrastructure improvements at its mixed-use Steelpointe Harbor project in Southern Fairfield County Connecticut and it has begun going vertical.  

Minneapolis - Target Corp. continues to invest in new mobile and digital investments to drive traffic.  The retailer announced it is partnering with Google on an interactive mobile game experience that has a big in-store component.  The project is part of Google’s Art, Copy & Code program, which Google describes as partnerships that explore how creativity and technology can work hand in hand to build brands.

Brand-building expert and consultant Denise Lee Yohn has released her annual outlook for the year,  “Brands to Watch in 2015.”