Marketing Tactics

CPG marketers bringing a new product to market don't need to break the bank on a national ad campaign, according to a new study from Catalina. But they do need to idenfity and market to the small number of early adopters.

Irving, Texas – The Michaels Companies Inc. is partnering with trend-driven online DIY marketplace Darby Smart in September to bring select Michaels products to Darby Smart. The partnership will also bring Darby Smart products and community members to Michaels.

San Juan – Puerto Rico calls to many with warm weather, beautiful beaches and friendly people. The U.S. island territory is also calling to Starbucks Corp., who is answering with a new franchise deal that will significantly expand its Puerto Rican presence.

Starbucks has signed a licensing agreement with Baristas Del Caribe LLC, an affiliate of Puerto Rican conglomerate Empresas Fonalledas. Starbucks opened its first store in San Juan, in 2002 and today has 19 stores across the island, employing more than 340 employees.

Norfolk, Va. -- The Cordish Companies announced its comprehensive $40 million overhaul and rebranding of Norfolk, Virginia’s iconic Waterside Festival Marketplace as Waterside District.

While Abercrombie & Fitch and Aeropostale continue to struggle against sharp sales declines, American Eagle has managed to win back shoppers, if its second quarter results are any indication.

St. Petersburg, Fla. – A surprisingly small number of consumers makes or breaks new CPG products. According to a study from personalized digital media company Catalina, less than 1% of consumers drive the vast majority of volume for most new CPG products.

New York - Saks Fifth Avenue Off 5th plans to open a new store in spring 2016 at Gateway Shopping Centers in Austin, Texas. The new 50,000-sq.-ft. store will be fashioned in an open, modular layout, and feature a unique and unparalleled selection of designer finds for both men and women.

New York – At least a few shoppers reportedly received a substantial windfall as a result of a computer glitch at Bloomingdale’s. According to BuzzFeed, some members of the upscale chain’s loyalty program were accidentally issued as much as $25,000 in store credit last week, and at least one customer used the unintentionally generous offer to obtain free diamond earrings.