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Google earns top corporate responsibility reputation


New York – Earning a reputation is not always a good thing, but in Google’s case it is a positive development. Google has received top ranking in the new Corporate Social Responsibility (CSR) RepTrak Study from Reputation Index.

Google beat out number two company Microsoft, which held the top spot in 2012 and 2013. Nestle exited the top 10 list this year, while Lego is the one new entrant. The full top 10 list is:

1. Google

2. Microsoft

3. Walt Disney

4. BMW

5. Apple

6. Lego

7. Volkswagen

8. Intel

9. Rolex

10. Daimler

The study results show that firms with better corporate social responsibility reputations have a much higher ability to promote positive consumer behavior, including buying their products, recommending their company, or trusting the company to do the right thing when faced with difficulties or disruptions.
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