H&M’s upscale COS brand opens in SoHo

New York — Swedish fashion giant H&M’s higher-end brand COS will make its New York debut on Friday, in the SoHo section of Manhattan. It’s the brand’s second U.S. store—the first, in Los Angles, opened in October.



COS, known for its clean lines and minimalist look, targets a more sophisticated customer than the more value-priced H&M. The SoHo store has a upmarket feel and gallery-like look, enhanced by the use of glass and white-washed wood.



To date, COS has opened 100 stores across Europe, Asia, and the Middle East.