Marketing Tactics

Holiday sales in 2014 were strong, and enthusiastic shoppers helped Toys “R” Us and Ikea raise nearly $20 million for children's charities.

The Toys “R” Us annual fundraising campaign to benefit the Marine Toys for Tots Foundation was its most successful to date, raising $6.4 million and collecting more than 220,000 toys.

Jet and Boxed are two online retailers taking aim at the warehouse club channel and drawing increased funding from venture capitalists who believe the channel is vulnerable.

New York-based Boxed has raised $33 million and operates three physical warehouses in the Northeast that shoppers interact with digitally. It does not charge a membership fee.

Jet charges a membership fee and functions more like a marketplace by providing a platform for third party sellers.

Walmart is supporting a trio of professional anglers on the competitive fishing circuit this year in an ongoing effort to align itself with sport that resonates with the retailer’s core customers.

The roster of talent Walmart is supporting this year includes 16 year Walmart FLW Tour veteran Mark Rose, 18 year veteran David Dudley and newcomer Nicole Jacobs.

New York -- Neiman Marcus is testing interactive mirror technology at its store in Walnut Creek, Calif., that enables shoppers to see how they look in different outfits at the same time. The luxury retailer is set to pilot the technology in two additional locations, including its store in San Francisco.

Washington, D.C. -- Total holiday sales, which include November and December sales, increased 4% to $616.1 billion, the highest since 2011, according to the National Retail Federation. The total was in line with NRF’s projected forecast of 4.1%. In addition, non-store holiday sales grew 6.8% to $101.9 billion.

Shoppers are ready to spend this spring thanks to a precipitous decline in gas prices and an expectation that prices will stay low.

A new study suggests that most Americans are optimistic about the economy, thanks to the continuing slide in gas prices. A survey of gas consumers found that 57% of Americans are optimistic, including nearly two-thirds (65%) of those ages 18-34.

Jo-Ann Fabric and Craft Stores is targeting customers in the education field with a special promotion and discount.

The fabric and craft specialty retailer will be having a Teacher Appreciation Days savings event Jan. 17-19. All qualifying teachers will be able to take advantage of significant savings on a wide variety of craft supplies and classroom decor items. Teachers will receive 25% off all purchases throughout the event.

Etsy, an e-marketplace that specializes in crafts and other artsy items, plans to hold an initial public offering as soon as this quarter, according to Bloomberg.

The decade-old company may seek to raise about $300 million, Bloomberg says, and is working with Goldman Sachs and Morgan Stanley.

Online home furnishings retailer Wayfair is leveraging Sherwin-Williams’ color technology for a whole new user experience on wayfair.com.

The retailer plans to integrate Sherwin-Williams’ color matching technology throughout the wayfair.com shopping experience, allowing shoppers to browse paint colors alongside more than 2 million products in furniture, décor and bedding.

Entering 2015, it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies. One essential fact is driving this broad industry trend: consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.