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Bloomingdales toasts Chinese New Year


The Macy’s Bloomingdale division is pursuing a micro-seasonality promotion opportunity with an Asian-inspired marketing campaign.

The company announced that it will be ringing in the Year of the Ram this Chinese New Year with unique merchandise, special events and cultural presentations from Jan.22 – March 2.

“Bloomingdale’s looks forward to honoring Chinese culture and tradition as we celebrate this special holiday,” says Tony Spring, Bloomingdale’s chairman and CEO. “We invite all loyal shoppers and tourists to join the festivities as we bring the Year of the Ram to life in our stores.”

Shoppers at select Bloomingdale’s can join in on the celebration and test their luck with the Chinese red envelope tradition from Feb. 19-22. Select envelopes will be filled with prizes such as a bMoney card in a denomination of $8, $88, or $888 (a traditional lucky number in the culture) and there will be other promotions.

Also shoppers can look for additional merchandise celebrating Chinese culture from Baccarat, Chloe, Fendi, John Hardy, Lalique, Maximilian Fur, MCM, Moncler, Salvatore Ferragamo, SK-II, Tissot, and YSL. Select products can be found on Other visual statements celebrating the Year of the Ram will also be present throughout the store.

Bloomingdale’s locations throughout the country will be celebrating the Year of the Ram with events and cultural animation. Visit for a full line-up of events at your local Bloomingdale’s. Follow @bloomingdales as we celebrate Chinese New Year on our social media channels to see some of our special products and gain access to information and coverage of our events happening across the country.

About Bloomingdale’s Bloomingdale's, a division of Macy's, Inc., currently operates 34 Bloomingdale’s stores and 13 Bloomingdale’s, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale's has an international presence with a location in Dubai.

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