Fred’s joins InStream POS marketing network

Memphis, Tenn. - Fred's Super Dollar is enhancing its POS marketing efforts. The retailer has joined inStream's retailer network of 38,000-plus stores offering POS and digital marketing programs.



The Fred's/inStream partnership will reach more than 2.2 million shoppers across 600 stores each week with targeted offers, on the "front" of their consumer receipts which will feature eye-catching graphics.



"We have chosen inStream as our partner to offer new savings and value through a new POS marketing program which reinforces our loyalty offers and commitment to deliver savings and value to fred's shoppers," said Dave Mueller, senior VP of sales and marketing at Fred's. "inStream was an obvious choice for Fred's given the company's deep understanding of the value consumer and the strategic marketing partnerships they will bring to our shoppers during each and every transaction."