Marketing Tactics

Rite Aid on Wednesday brought back its nationwide annual Vote for Your Favorite Pharmacy Team Member Contest to celebrate American Pharmacist Month. Through the contest, Rite Aid customers have a chance to win $2,500 in Rite Aid gift cards by nominating a favorite member of their Rite Aid pharmacy team.

Lauren Hobart has been elevated to the role of executive vice president at Dick’s Sporting Goods and given responsibility for a potential new growth vehicle.

Hobart was named executive vice president, chief marketing officer and general manager of Dick’s new women’s specialty fitness stores branded as Chelsea Collective. Only two store are in operation currently, in McLean, Va. and Pittsburgh, but greater growth could be in store now the Dick’s has given a senior executive oversight of the concept.

When it comes to tech companies, millennials place their trust in a well-known e-commerce retailer. A nationwide survey commissioned by the Marketing Executives Networking Group reveals that more than half of millennials age 18-34 indicated they trusted Amazon more than any other major tech company.

Lauren Hobart has been elevated to the role of executive VP at Dick’s Sporting Goods and given responsibility for a potential new growth vehicle. Hobart was named executive VP, CMO and general manager of Dick’s new women’s specialty fitness store format, which is branded as Chelsea Collective. Only two store are in operation currently, in McLean, Virginia. and Pittsburgh, but greater growth could be in store now that Dick’s has given a senior executive oversight of the concept.

Consumers may make merry during the upcoming holiday season, but mobile devices may be less a part of the action than retailers like.

According to a new survey from marketing automation platform provider Bronto Software, only 19% of holiday shoppers plan to purchase from a tablet, and 22% from a smartphone.

Consumers will use mobile devices to search for the best deal: 65% will look for promotions and coupons, 63% will check prices on that store's website and 61% will search for lower prices at another store or site.

For the eighth year in a row, Dillard’s is making a big commitment to the communities its serves by offering a custom edition of the Southern Living Christmas Cookbook to raise money for Ronald McDonald House Charities.

Another iconic U.S. brand has opened its own freestanding store. Ice hockey equipment giant Bauer Hockey, founded in 1927, made its brick-and-mortar debut, in Burlington, Massachusetts. The 20,000-sq.-ft. store, called

After a new donation pledge from Publix Super Markets, the international nonprofit Habitat for Humanity will be able to build 40 new houses in 2016 in the Southeast, where Publix serves all of its customers.

The $4 million donation, announced Monday, will go to more than 80 different Habitat for Humanity affiliates in Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee.