Marketing Tactics

Seattle - Increasingly, men (who now compose 43% of primary shoppers) are shopping frequently for groceries and they now make just as many monthly grocery store visits as women. According to “Food Shopping in America 2014,” a study from MSLGroup and The Hartman Group, on average, U.S. grocery buyers shop three channels per week, including visits to grocery, specialty, mass merchandise, club, convenience, dollar and online stores.

The Finish Line is looking to upgrade its customer experience capabilities with the addition of a new chief omnichannel officer and executive vice president.

The company announced that former Sears executive Imran Jooma has joined the company as chief omnichannel officer and executive VP. He will be responsible for all of the Finish Line brand’s customer facing touch points including digital, store operations, the customer care center and brand marketing.

Amazon.com has long considered itself a pioneer of social shopping. But now the retailer has introduced a game-changing new service that allows customers to do their own social media marketing.

The new service, called Amazon Giveaway, is a self-service tool designed for Amazon customers who want to use giveaways to grow their social media followings and reward their customers and audience. Features include the ability to require contestants to follow the contest organizer on Twitter to be eligible for a chance to win a prize.

Neiman Marcus is entering the social shopping fray by launching its first ever user-generated content contest on Instagram.

The retailer has said previously it understands the influence user-generated content can have on purchase decisions. That’s why they integrate it into key points in the user journey. Neiman Marcus says it is aiming to create powerful, socialized shopping experiences, online and in-store. 

Walmart is making good on its pledge to boost sourcing of U.S. products by introducing its latest Made in the USA merchandise: bicycles.

The retailer and Bicycle Corporation of America announced that BCA bicycles, which are assembled in the United States, are now available for purchase in-store at various Walmart locations nationwide and on the Walmart website.

Free stuff and flexible employment opportunities for athletes are key elements of Dick’s Sporting Goods first ever partnership with the U.S. Olympic Committee.

The 2016 Summer Games will be held in Brazil in 2016 and to help athletes prepare Dick’s said it would offer jobs and equipment donations at U.S. Olympic training centers.

Traditional preprint circulars continue to dominate many retailers’ promotional offerings but digital coupon momentum is accelerating judging from strong 2014 results at Coupons.com.

Total revenue in the company’s fourth quarter ended Dec. 31, 2014 increased 14% to $60 million and full year revenue increased 32% to $221.8 million. Total digital coupon transactions in 2014 increased 23% to 1.6 billion.

New York -- Forever 21 opened a 36,000-sq.-ft. store on Manhattan’s Fifth Avenue, joining such other fast-fashion retailers already in the neighborhood as Uniqlo, H&M and TopShop.  

The four-level space houses all of retailer’s collections under one roof, including Forever 21 Men. The store is located in a building that formerly housed an H&M store, which closed in December when the retailer moved to a different location on Fifth and 48th Streets.

Beverly Hills, Calif. -- Adult retail operator Hustler Hollywood is taking advantage of the traffic surge expected by the Valentine's Day weekend release of Universal Pictures' "Fifty Shades of Grey." The retailer announced that select locations will open their doors on the morning of Feb. 13 and remain open round-the-clock until end of business on Valentine's Day.

New York -- Shoppers will be opening both their hearts and their wallets this Valentine’s Day. According to a new study from IBISWorld, total holiday spending will increase 3.8% from 2014, to $139.70 from $134.56.

Revenue from candy is expected to rise 3%, and will maintain its position as the category with the most consistent growth over the past five years. This segment’s popularity is due to its easy availability and its varied pricing based on the manufacturer and quality of ingredients.