Marketing Tactics

Simon to rebrand Livermore Premium Outlets as San Francisco Premium Outlets
Livermore, Calif. -- Simon announced that its Bay Area outlet shopping center, Livermore Premium Outlets, will be rebranded and named San Francisco Premium Outlets in conjunction with a major expansion.

The 512,000-sq.-ft. center is located in the affluent East Bay area of northern California and features 130 designer and name brand outlet stores, including Armani, Barneys New York, Bloomingdale's Outlet, Burberry, Cole Haan, DKNY, Elie Tahari, Kate Spade New York, Last Call by Neiman Marcus, Polo Ralph Lauren, Prada and Saks Fifth Avenue Off 5th.
Amazon launches Amazon Giveaway
Seattle – Amazon.com keeps on rolling out new products, technologies and services. The latest is Amazon Giveaway, a new self-service tool designed to modernize radio giveaways.

Everyone from authors, aspiring artists, non-profits, brands, bloggers, social media gurus and more, can now use Amazon to create a giveaway, choosing prizes from millions of eligible physical items. Amazon Giveaway is an intuitive tool that allows anyone to create and host their own giveaway, to generate awareness and reward their audiences.

Citi Trends sales head in the right direction

Savannah, Ga. – Specialty discount apparel retailer Citi Trends Inc. reported some encouraging trends in terms of sales for fiscal and full year 2014. Total sales for the fourth quarter increased 15% to $181.1 million, compared with $157.2 million in the same period a year earlier.

Same-store sales increased 13.9% in the fourth quarter. A number of winter storm-related closings in January 2014 and an earlier start to tax refund season the last two days of the month in January 2015 helped boost same-store sales for the quarter.
Finish Line runs omnichannel NBA All-Star promotion

Indianapolis - The Finish Line Inc. is running an omnichannel promotion linked to the upcoming pro basketball all-star weekend in New York City. Finish Line collaborated with Under Armour, pro basketball star Stephen Curry and several key influencers within the basketball marketplace to host a contest surrounding the new Curry 1 product launch on Feb. 13.
TGI Fridays names two digital marketing agencies

Carrollton, Texas - In a move designed to offer its guests a more enhanced, robust and personalized experience both inside and outside of the restaurant, TGI Fridays has selected two new agencies – Made Movement (Made) and Meredith Xcelerated Marketing (MXM) – to manage all future digital marketing, e-mail and technology campaigns.
Sam’s Club gets to the heart of Valentine’s Day

Sam’s Club is taking a different approach to Valentine’s Day promotions by offering customers the gift of good health.

According to a national survey, Americans plan to spend around $142 on Valentine’s Day this year for jewelry, candy and a special night out. What if, in addition to these, people could also give the gift of health to their loved ones this year without breaking the bank even more? Sam’s Club is making it possible this Valentine’s Day by offering free heart health screenings.
Proximity based promotions give shoppers supply chain visibility

An agreement between Mobiquity Networks and personal shopping concierge service ShopAdvisor is giving retailers intriguing new options to drive sales by serving offers to shoppers predisposed to purchase certain products.
HSN takes top spot in online customer experience ranking

New York -- Home shopping giant HSN is number one in online customer experience, according to the E-tailing Group's 2014l Customer Experience Index. Overall results for the 8th year of the study came in at 72.06, rising above the mark of 71.06 in 2013’s analysis. On the 2014 index, eleven merchants hit the 80+ pinnacle, with HSN have the top score at 88, followed by Office Depot (84.75) and Dick’s Sporting Goods (83).
Use of digital coupons on upswing

New York -- Traditional preprint circulars continue to dominate many retailers’ promotional offerings but digital coupon momentum is accelerating, according to strong 2014 results by Coupons.com.

Total revenue in the company’s fourth quarter ended Dec. 31, 2014 increased 14% to $60 million and full year revenue increased 32% to $221.8 million. Total digital coupon transactions in 2014 increased 23% to 1.6 billion.
Michael Kors’ Soho flagship is its largest store yet

New York -- The fast-growing Michael Kors has opened its largest and most comprehensive location to date, a three-story, 22,000-sq. ft. flagship in the Soho section of Manhattan. The store features the debut of the men’s collection in the brand’s own retail stores, with the first-ever in-store presentation of men’s shoes and and an entire floor dedicated to accessories, and the first dedicated Michael Kors shoe salon. Huge, floor-to-ceiling video screens, set on all three floors, help bring the products to life.
Dick’s Sporting Goods goes for Olympic Gold; retail sponsor for Team USA

Pittsburgh -- In a first for Dick’s Sporting Goods, the retailer said it will serve as the official sporting goods retail sponsor to the United States Olympic Committee (USOC) and Team USA., as it prepares for the 2016 Summer Games, which will be held in Brazil.

Dick’s will focus on supporting U.S. Olympic and Paralympic hopefuls with jobs and equipment.
Simon’s Livermore Premium Outlets undergoing major expansion, rebranding

Livermore, Calif. -- Simon announced today that Livermore Premium Outlets, the Bay Area's premier outlet shopping center, will be rebranded and named San Francisco Premium Outlets in conjunction with its major expansion.

The 512,000-sq.-ft. center opened in 2012 and is currently undergoing a significant expansion to add 185,000 sq. ft. to be populated by leading designer brands, opening on August 13, 2015.