Marketing Tactics

Staples is bucking the Black Thursday trend by making a statement, literally, about closing its stores on Thanksgiving Day in order to allow its customers, employees and their families to enjoy the holiday.

The retailer issued a statement on Thursday saying that despite being open on Thanksgiving Day the past two years, this year it says customers and employees should have the chance to stay home with family and friends. Stores will open at 6 a.m. on Black Friday.

Newegg is looking to be the destination this holiday season for gamers with a new promotion designed to appeal to tech enthusiasts.

Kroger has a history of successful private brand launches and it is putting that track record to the test with a new globally inspired  line called HemisFares.

Mount Holly, N.J. -- Levin Management announced that Physician network Virtua Medical Group has leased 5,800 sq. ft. of space at Fairground Plaza in Mount Holly, New Jersey, where it plans to open its Virtua Express Urgent Care Center. Fairground Plaza is located on Route 541, serving a residential population of more than 81,000 people within a five-mile radius. The center is anchored by Acme supermarket and Staples.

Kohl’s is giving its millennial customers some exciting new cold weather merchandise to think about as the fall season gets well under way.

The retailer is debuting the Madden Girl collection, featuring fashion, cold weather boots, accessories and outerwear. The collection will be available Oct. 15 in Kohl’s stores and on Kohls.com. The assortment will include the brand’s cold weather boots as well as exclusive designs for the fall season.

Kohl’s is testing small cafes at two locations in the Milwaukee area, Fortune reported. The pilot is the latest in a series of in-store customer enhancements.

Retailers who do not offer an option for online or mobile shopping may find their customers opting out. A new survey of U.S. and Canadian consumers from MasterCard, “The Psyche of Shopping,” shows that consumers have purposely chosen not to buy something when a retailer did not have an online payment option (68%), a mobile payment option (19%), or an in-app payment option (14%).

Petco is looking to drive increased digital engagement with a new holiday pet adoption campaign.

The Petco Foundation has launched its third annual Holiday Wishes campaign, which awards grants to animal welfare organizations across the country that are busy at work ensuring the pets in their communities have homes for the holidays.