Foot Locker keeps it real in February

Interest in basketball heats up in February with the NBA playoffs around the corner and March Madness set to soon begin. To capitalize on the action, Foot Locker is out with a new spot featuring Kyrie Irving as part of its, “It Must Be February,” campaign.

The 30-second spot, titled "Acting," also stars Ice-T and opens with Irving showing off his latest KYRIE 1 signature Nike kicks, noting that fresh colors will be debuting at Foot Locker stores nationwide throughout the month of February.

It Must Be February" campaign marks the retailer's hottest month of the year, with weekly releases of the latest and most exclusive sneakers and gear.

"We're thrilled to partner with Nike and Kyrie Irving to showcase the KYRIE 1 in our latest 'It Must Be February' commercial," said Stacy Cunningham, EVP of marketing for Foot Locker. "Kyrie is one of the league's brightest young stars, and we are looking forward to releasing more colorways of his first signature shoe at Foot Locker throughout February."

"I've had the opportunity to work with Foot Locker on some pretty hilarious commercials, and I'm hoping my fans will find my acting skills in this spot equally amusing," said Irving. "February at Foot Locker is always a special time of year with an insane amount of new footwear and apparel. I'm honored to have the KYRIE 1 be a part of it."

Watch the ad here.