Fitch names Hermann Behrens to new post of CEO, North American

New York -- Retail and brand consultancy Fitch has appointed Hermann Behrens to the newly created role of CEO, North America, effective immediately. Behrens will lead the business out of Fitch’s newly established office in New York.



Behrens will be responsible for expanding Fitch’s reputation and client base in North America. He will work closely with the management teams at the company’s design studio in Columbus, Ohio and its architecture and engineering practices in Phoenix, Atlanta and Irvine.



South African-born Behrens began his career at Reckitt Benckiser until his move to Johannesburg branding agency KSDP in 2001. In 2004, Behrens set up Brand Union in Dubai, spending the next ten years expanding the business across the Middle East. His role stretched to encompass Africa with his appointment to regional director in 2012.