OpenTable celebrates rebrand with omnichannel contest

San Francisco - For the first time in more than a decade, OpenTable, a provider of online restaurant reservations and part of The Priceline Group, unveiled a rebrand. Core elements of the new OpenTable brand include a reimagined company logo mark and tagline, as well as a fresh and current look and feel of the web and mobile experiences for both diners and restaurants.



The new logo features a large vivid red circle with a central small circular cutout. The smaller cut out red circle lies immediately to the left of the larger icon. The new tagline, "The table is just the start" speaks to the evolution of OpenTable from a company focused on the reservation transaction to one focused on the broader experience of dining out.



To celebrate the rebrand, OpenTable will launch a #100opentables campaign on March 11, 2015, giving away 100 dining experiences at restaurants around the world.



These changes come on the heels of other moves intended to enhance the OpenTable experience for diners and restaurants, including a redesigned website; the GuestCenter cloud-based hospitality solution for restaurants; and Pay with OpenTable, a mobile payments feature that lets diners view and pay their check with a few taps of their phone.