Marketing Tactics

Express is partnering with 17 specialty men’s apparel brands to launch a new e-commerce site.

The exclusive online-only shop will launch on express.com beginning October 2015 and will feature brands including Creative Recreation, Havaianas, Timex, Robert Mason and more. Product categories will include footwear, watches, bags & small leather accessories, electronics, small accessories & giftables and jewelry.

Amazon.com Inc. is suing more than 1,000 people for writing fake product reviews on its website. Defendants are misleading Amazon’s customers and tarnishing Amazon’s brand for their own profit and the profit of a handful of dishonest sellers and manufacturers,” according to a complaint filed Friday in a Seattle court. (USA Today)

Shoppers who hit the aisles at Kmart this Halloween are in for more treats than tricks.

The company said that shoppers in costume on Oct. 31 will receive a coupon for a purchase over $30. Additionally, the first 100 children ages 12 and under who show up to trick or treat will receive a fun-size candy bar.

Retailers who still think virtual reality is just for hard-core gamers should think again.

In another example of how physical retailers are employing state-of-the-art technology to remain engaging — and relevant — in a digital age, specialty apparel powerhouse Tommy Hilfiger on Tuesday became the first major retailer to employ virtual reality in its stores. The technology offers shoppers who otherwise might never attend a runway show a chance to view close-up and personal the fall runway show of the Hilfiger Collection.

Consumers’ intentions often differ materially from their behavior and retailers better hope that is the case this year or it won’t be a happy holiday, according to the latest consumer research from the National Retail Federation.

Retailers operating across multiple channels need to ensure customer experience does not vary by touchpoint.

According to a new survey of 1,000 consumers by customer experience management technology provider Sitecore and King Brown Partners, 80% of respondents agreed that offering consistent shopping experiences strongly impacts a retailer’s brand perception. Ninety percent of consumers would switch brands if the brand promises one thing and delivers another.

RH (Restoration Hardware Holdings) has unveiled the latest iteration of the brand’s next-generation design galleries concept at Cherry Creek Shopping Center, in Denver.

The format integrates an even greater assortment of RH collections, including all of the brand’s current concepts and upcoming new businesses. At nearly 70,000 total interior and exterior sq. ft., the store includes major presentations of RH’s newest business concepts, RH Modern and RH TEEN.