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Grotto Pizza rewards all customers with Paytronix


Rehoboth Beach, Del. - Grotto Pizza has leveraged the Paytronix Rewards Platform to implement a multi-tiered loyalty program that enables the chain to reward year-round diners without heavily discounting seasonal guests. In particular, the “Winter Wednesday” promotion has enabled Grotto Pizza to increase off-season traffic on what was its slowest day of the week by 84%.

Two years ago, Grotto Pizza migrated its Swirl Rewards Club gift, loyalty and email marketing program to the Paytronix Rewards Platform in order to create a better way to drive guest traffic during off-peak winter hours, and to increase traffic on weekday evenings. Today more than 48% of all Grotto Pizza guests are registered members of the loyalty program, and 86% of those guests have opted in for email communications. The Swirl Rewards Club has a rate of engagement that is above the 15% penetration needed to make an impact.

“We saw an opportunity to use our Paytronix-powered loyalty program as a way to discount our loyal guests without leaving dollars on the table from people who would stop in only once and who would buy a pizza regardless,” said Vinnie DiNatale, director of marketing at Grotto Pizza Inc. “We’re grateful that our customers are loyal, choosing to dine with Grotto Pizza, so we show our loyalty in return by providing the best offers and experience possible, and Paytronix makes it easy to do just that.”

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