It’s nothing but ‘Star Wars’ at Toys ‘R’ Us

Wayne, N.J. – If Darth Vader scared you, then you’ll probably want to check out the new online “Star War”s hub that Toys “R” Us Inc. is launching as part of a year-long omnichannel promotion tied to the classic movie franchise, which returns with a new film in December. The hub will showcase video content, event information and more in the coming months.



The promotion begins in the U.S. on May 3, with Star Wars Day events taking place at all Toys “R” Us locations across the country, Customers are invited to visit their local store dressed in “Star Wars” costumes, receive giveaways and more.