Toys“R”Us unveils omnichannel campaign for 'Star Wars'
Toys“R”Us and Toysrus.com are set to bring customers to a galaxy far, far away with a year-long omnichannel celebration in honor of the epic Star Wars saga.
The adventure begins in the U.S. on May 3, with Star Wars Day events taking place at all Toys“R”Us locations across the country, during which young Jedis and their families are invited to visit their local store dressed in their Star Wars best, receive giveaways and more. Shoppers can also browse hundreds of products based on the blockbuster franchise, including items they can’t find anywhere else, at Toys“R”Us stores and Toysrus.com/StarWars.
“Since the debut of the Star Wars toy line nearly 40 years ago, Toys“R”Us has been a one-stop destination for generations of Star Wars enthusiasts looking to find the broadest assortment of playthings and collectibles based on the hit series,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc. “This year, and in the years to come, we are leveraging our global footprint and toy authority position to bring this hot property to fans around the world, providing them with best-in-class products and exclusives, epic in-store boutiques, special events, unique promotions and much more.”
To provide customers with an immersive, digital destination for all things Star Wars, the company has created an online Star Wars hub at Toysrus.com/DestinationStarWars, which will showcase video content, event information and more in the coming months. On May 3, all Toys“R”Us locations in the U.S. will celebrate Star Wars Day with one-of-a-kind in-store experiences.
Fans of all ages who visit their local store from noon–2 p.m. are invited to dress as their favorite Star Wars character, take a picture with Geoffrey the Giraffe and experience a special LEGO® Star Wars build and giveaway, while supplies last. Event attendees can also enter to win a $1,000 Toys“R”Us gift card and a trip for four to Toys“R”Us Times Square in New York City for a private Star Wars shopping experience this fall. More information about the Star Wars Midnight Madness VIP Shopping Spree and entry rules surrounding the sweepstakes are available at Toysrus.com/VIPsweeps.
Throughout 2015, customers will find fantastic promotions and discounts on these fan-favorite items in-store and online, starting with an out-of-this-world Buy One Get One 40% OFF ALL Star Wars merchandise offer, valid from May 3 through May 9 at Toys“R”Us stores nationwide and online at Toysrus.com. Additionally, gamers can gear up for adventure by preordering Star Wars Battlefront, the ultimate Star Wars video game experience, at Toys“R”Us stores nationwide and online at Toysrus.com. Developed by DICE – creators of the award-winning Battlefield series – the game will be available Nov. 17 and will allow players to immerse themselves in the epic Star Wars battles they’ve always dreamed of and create new heroic moments of their own.