Consumers want social connection with retailers

San Diego – Consumers are using social media to connect not just with high school classmates and former flames, but with retailers. According to Interactions’ latest Retail Perceptions report, “Social Media: Invest to Impress?”, more than 75% of social media users expect retailers to have a social media presence, and 42% prefer to shop at retailers that connect with them through social media.



The report also found that 66% of users visited a store as a result of a social media post from the retailer. In addition, 58% of users have been introduced to new retailers through social media, and more than half of those users visited three or more new retailers.



The report also highlights that 65% of users follow their favorite retailers on social media, 43% have shared a retailer’s post and a whopping 88% want retailers to connect with them directly through social media.