Marketing Tactics

Walmart and the Walmart Foundation is out with its annual Giving Report which puts a monetary value on all the ways the retailer and its charitable arm sought to make a difference during the 2015 fiscal year.

From a big picture standpoint, Walmart and the Walmart Foundation donated more than $1.4 billion in cash and in kind donations, primarily food, and Walmart’s 2.2 million employees also contributed more than 1.5 million hours of their time outside of work to volunteer causes.

Shoppers are expected to turn out in droves this coming Saturday (“Super Saturday”) and also on Sunday, the last weekend before Christmas.

Microsoft introduced its HoloLens interactive 3-D virtual reality platform at the beginning of 2015. So far, it has not entered wide use among consumers or businesses.

According to The Verge, Microsoft is promoting HoloLens with a HoloLens Experience Showcase live demo area in its New York flagship store.

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An information technology modernization effort at innovative candy retailer Dylan’s Candy Bar saw the company convert to the cloud and now the sky’s the limit.

Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping.

Seventy-three percent (73%) plan to shop last minute (vs. 79% in 2014), as most wait to find the best deals (44% vs. 46% in 2014), according to the latest American Express Spending & Saving Tracker.

Other reasons consumers are shopping last minute include trying to save up until they have enough money (22%, on par with 2014) and difficulty finding the time to shop (20% vs. 16% in 2014).

Rapidly growing extreme value retailer Five Below could see its share price improve in the coming months as it is added to an important market index.

Five Below will join the S&P SmallCap 600 index effective after the close of trading on Friday, Dec. 18. The change is noteworthy for Five Below because such moves offer trigger increased buying of the company’s shares by funds that track the performance of the index which the company is joining. Five Below replaces UIL Holdings which merged with Iberdrola USA.

Dollar Shave Club has been a thorn in Gillette’s side since launching its disruptive subscription business model.

Seattle -- Madison Marquette announced that Din Tai Fung will open at Pacific Place located in downtown Seattle, in the summer of 2016. With only six U.S. restaurants, Din Tai Fung will be located in a 9,216 sq. ft. space on level four of the shopping center.

Din Tai Fung currently operates more than 100 locations worldwide with branches in Japan, the United States, South Korea, Singapore, China, Hong Kong, Indonesia, Malaysia, Australia, Thailand and most recently in Dubai.